Bouygues Telecom Acquires MVNO La Poste Mobile

Bouygues Telecom has completed the acquisition, from La Poste group and SFR, of La Poste Telecom, France’s leading mobile virtual network operator, which operates under the La Poste Mobile brand, as well as an exclusive distribution partnership between La Poste Telecom, La Poste and La Banque Postale.

This transaction will boost Bouygues Telecom’s Mobile customers by around 2.4 million and allow it to sell its products and services through La Poste’s distribution network, which is recognised for its loyal and local customer base thanks to its 7,000 post offices.

La Poste Telecom, whose Chairman is Julien Tétu, therefore becomes a subsidiary of the Bouygues Telecom group. It employs 400 people and generated sales of over €300 million in 2023.

Benoît Torloting, CEO of Bouygues Telecom, said "This strategic move with the La Poste group underlines our ambitions in the B2C market. It's a source of great pride to combine our two brands that enjoy the robust values of a strong local presence, expertise and agility. I’m proud to bring La Poste Telecom’s 400 employees onboard. Together, we aim to deliver the best digital experience for La Poste Telecom's current and future mobile customers.”

Julien Tétu, Chairman of La Poste Telecom said, "All of us at La Poste Telecom are very proud to be joining Bouygues Telecom and the Bouygues group, who have put together an extremely meticulous plan to continue growing the La Poste Mobile brand that is based on a perfect understanding of its key success factors. This deal brings together the best of both worlds by combining the continued growth of this excellent La Poste brand through one of the country's best local networks, the post office network, with the exceptional expertise of Bouygues Telecom's people. Thanks to its long-standing reputation as a pioneer of innovation, along with its excellent network, Bouygues Telecom will take us to the next level.”