BlueJeans by Verizon, RightsTrade transform entertainment licensing

BlueJeans by Verizon has announced a collaboration with RightsTrade, a global online content rights marketplace, to further transform global entertainment licensing and recreate face-to-face market experiences online.

Through this collaboration, BlueJeans’ video conferencing capabilities will be integrated into RightsTrade’s core offering, giving users further flexibility and powerful video technology to present market lineups, explore content, and connect and negotiate deals virtually.

The new platform will formally launch this November alongside the American Film Market (AFM) 2020 Online, taking place this month, of which RightsTrade is a premier sponsor.

As a trusted, enterprise-grade video conferencing platform, BlueJeans’ technology will enable the RightsTrade community to simply and securely connect and share high-quality video content directly in video conferences.

These features, alongside BlueJeans’ built-in Dolby Voice® capability for stunningly clear audio and RightsTrade’s “My Meetings” hub, will allow film and TV sellers to provide content walk-throughs and share video assets directly, all within one integrated solution that provides a new level of quality and convenience.

“As we have all learned during this pandemic, video conferencing is a powerful medium for connecting people so they can meet and get work done productively,” said Krish Ramakrishnan, Co-founder and Chief Strategy Officer, BlueJeans by Verizon. “At BlueJeans, our customers always come first, which is why we worked hand-in-hand with the RightsTrade team to ensure our product was designed to suit their specific needs. With entertainment going digital right now, we’re honored that RightsTrade has decided to partner with BlueJeans and look forward to helping them transform how entertainment executives meet and negotiate licensing deals through their interactive, virtual content marketplace.”

RightsTrade CEO, Bill Lischak says, “Early on, we identified the need our sellers and buyers had in “virtual market” settings to present filmmaker presentations, sizzle reels, cut footage and other assets with the best possible viewer experience. We researched the market and were blown away with the quality experience users have with BlueJeans’ technological approach to video sharing. We immediately embarked upon incorporating the technology into the virtual market initiatives we had secured with this year’s Hong Kong FILMART Online and NATPE Budapest. Now we’re fully integrating this technology into our core platform as we head toward supporting exhibitors and buyers at this year’s AFM Online 2020. We could not be happier with the added power this tool brings to RightsTrade.”