Driving its innovation led strategy ahead, grocery e-tailer 24x7Fresh has introduced morning breakfast items in a quick, convenient and with cost-effective approach for consumers in Delhi and national capital region (NCR).
The company has also extended its menu in Bengaluru with such items that includes milk, bread, butter and eggs as well as freshly-procured fruits.
·?We introduced a differentiating experience to Indian consumers with Morning breakfast items. This includes milk, bread, butter, egg and freshly-procured fruits,·? 24x7Fresh founder and CEO Randhir Kumar said.
The Delhi-based company said that the turnaround time for dairy products will be as low as few minutes and it would employ neighborhood warehouses for delivery every morning between 5: 30 am to 8:30 am.
24x7Fresh has already opened 10 small warehouses in the region to cater to local demand.
The e-grocer plans to expand its product line-up and said that its innovation-led strategy would be rewarding for consumers who can also order growing range of daily-needs products over a call or by just giving a miss call.
24x7Fresh makes a profile repository of individual consumers and is backed by robust data analytics capability that help company to get insights into customers ·?consuming habits and plan inventory of perishable items accordingly.
·?We want to give customized experience to our customers and are also looking at reducing logistics-oriented issues by sourcing products from vicinity,·? Kumar added.
The e-grocer is planning to penetrate more than 30 large cities by the end of current fiscal.
The startup has recently got attention from many venture capitalists, and is banking on technology-driven tools to offer compelling experience to consumers.
Industry analysts estimate online grocery business segment to grow five-fold in the next two years, from the present Rs 500-crore business in India.
