ZAGG Forays into India and Targets INR 6000 crore Mobile Accessory Market

ZAGG Inc, a global mobile accessories company, has forayed into the Indian market. The company offers a broad range of products, from the industry-standard InvisibleShield screen protectors and mobile keyboards, to power management solutions, mobile audio and cases. ZAGG aims to be a brand that makes products consumers can rely on to make the most of their mobile lives.

The mobile accessory market in India is pegged at Rs.6000 crore and is expected to grow 25% in the current year, mirroring the growth of the smartphone market which is expected to maintain a double-digit growth rate over the next few years as people switch to smartphones and gradually upgrade to 4G smartphones as well. By 2017, IDC expects India to overtake the United States as the second largest smartphone market globally.

“Technology moves fast, and India’s smartphone growth is a prime example of that. At ZAGG, we create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth®-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices,” said Chris Ahern, Managing Director, ZAGG International.

ZAGG has partnered with Brilyant, an IT and Consumer Electronics Distribution company, established in 2014, to enter India. Brilyant has a pan-India presence through its Strategic Partner Network, with a direct coverage of 18,000+ billing points and counters.

“We’re proud to help ZAGG launch in India as the organization ventures into Asia. Our management team enjoys a long standing relationship with channel partners, retailers, resellers, and value added distributors across India and consequently, we have the ability to deliver ZAGG products across the length and breadth of the country in the most efficient manner,” said Suresh Reddy, CEO, Brilyant.

Brilyant’s reach includes having ZAGG partner with Croma, India’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, www.croma.com.

“We’re proud to have ZAGG partner with us. We offer our customers over 6000 products across eight categories in a world-class ambience and our offerings are growing every day. For brands such as ZAGG that partner with us, Croma is India's only fully integrated offline-online retailer that offers reach across the country,” said Avijit Mitra, CEO, Croma.

ZAGG products include InvisibleShield, Keyboards, Cases, Power banks, and Audio Accessories ranging in price from Rs.699/- to Rs.9,999/- and cover a broad spectrum of popular phones and tablets.