YU Launches its first flagship smartphone-YUTOPIA for INR 24999

YU Televentures, the new age technology brand, has launched its first flagship smartphones YUTOPIA in India for INR 24,999.

With this announcement, YU has also announced its foray into software services with the launch of its ambitious project ‘Around YU’- a suite services rolled into one discovery window for the users.

Packed with the hardware might of a 5.2” Sharp WQHD IPS Display, Snapdragon 810 processor, 21MP rear camera, 4GB DDR4 RAM, fingerprint scanner, Qualcomm® Quick Charge™ 2.0 and Cyanogen OS 12.1, this phone will also be the ‘FIRST’ to be integrated with host of services to help the users organize most aspects of their daily life; making it the most innovative and powerful smartphone ever.

YU Launches YUTOPIA

The launch of the new flagship smartphone and the suite of new services will provide a differentiated and coherent experience to the consumers by ensuring that the hardware and the software work together on their devices.

Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘Around YU’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

Pre-booking for YUTOPIA begins on Amazon from today, starting 2 pm. YU has also introduced an interesting ‘Assured Upgrade Program’ that will give any customer buying YUTOPIA an option of an assured upgrade YUTOPIA 2 in the future, ensuring that the discerning consumers nothing but the best.

Commenting on the launch, Rahul Sharma, Founder, YU Televentures said, “We commenced our exciting journey at YU a year ago with a promise of making technology more simplistic and the smartphones an enabler of our daily tasks. We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. YUTOPIA is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.”

He added “We realize that a user spends a lot of his time with his mobile device and at various times of the day he may be looking for entertainment (music, video content), shopping, food, travel etc. While doing that multiple apps need to be installed on the device and that leads a user to juggle between too much information. With Around YU, we have smartly integrated most of these functions and have done backend tie –ups with the best in class providers in the category. It took us almost a year to recognize the right partners, the right services and off course the technical integration into the product. We are announcing travel (local cabs, flights, hotels), food, shopping in the first phase and will add up more categories going forward. Currently our partners include Zomato, Ixigo, and Scandid.”

“Cyanogen is excited to continue our partnership with YU with the launch of YUTOPIA”, said Kirt McMaster, CEO of Cyanogen Inc. “We built Cyanogen OS to be a better Android, with thousands of enhancements beyond stock Android. We know that consumers will love YUTOPIA’s impressive combination of hardware and Cyanogen OS.”

“Qualcomm Technologies congratulates YU on the launch of its top-of-the-line 4G smartphone, YUTOPIA, powered by the Qualcomm® Snapdragon™ 810 processor,” said Sunil Lalvani, president, Qualcomm India. “The Qualcomm Snapdragon 810 processor with 64-bit computing and an integrated Snapdragon X10 LTE modem, enables the ultimate smartphone experience for users, while maximizing battery life. Packed with advanced features including 4K Ultra HD video, enhanced camera functionalities, console quality 3D gaming, theatre quality surround sound and faster charging with Qualcomm® Quick Charge™ 2.0, YUTOPIA offers consumers an unprecedented combination of processing power, high performance graphics and seamless connectivity.”

YUTOPIA foregrounds YU’s design philosophy which exhibits a seamlessly blended body design, embodying strength and a premium feel through meticulous craftsmanship. The device comes with Unibody Metal design with Aircraft grade Aluminum body with Antenna bands integrated seamlessly into the chassis and the body therefore is 90% stronger than a polycarbonate body.

YUTOPIA is equipped with a fingerprint scanner, adding premium security and convenience. Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. Additionally, the YUTOPIA features an alert slider for quick access to custom notification settings. Unprecedented on an Android device, the alert slider can silence the device with a simple click. With a robust protective coating & performance – the smartphones finger scanner is capable of more than 10 million scans that too in Ultra-low power consumption mode. Now one can use their fingerprint scanner to click selfies – as the fingerprint scanner cam can be tapped to click a picture anytime the users taking a selfie.

“Qualcomm Technologies congratulates YU on the launch of its top-of-the-line 4G smartphone, YUTOPIA, powered by the Snapdragon 810 processor,” said Sunil Lalvani, president, Qualcomm India. “The Snapdragon 810 processor with 64-bit computing and an integrated Snapdragon X10 LTE modem, enables the ultimate smartphone experience for users, while maximizing battery life. Packed with advanced features including 4K Ultra HD video, enhanced camera functionalities, console quality 3D gaming, theatre quality surround sound and faster charging with Qualcomm Quick Charge 2.0, YUTOPIA offers consumers an unprecedented combination of processing power, high performance graphics and seamless connectivity.”

YU has also partnered with Airtel to provide users moving to Airtel, with a double data offer i.e. any new 4G Airtel sim activated will be eligible for an equivalent GB of data free, valid for 6 months. This offer will get activated from the day a consumer activates a new 4 G sim on YUTOPIA.

To give a true flagship experience and make YUTOPIA the most powerful phone, YU is also rolling out hosts of offers along with the device.

Details of offers:

Assured Upgrade:

The Assured Upgrade Program gives any customer buying YUTOPIA an option to upgrade to YUTOPIA 2 when the new device is launched in the future. There will be an upgrade window from YUTOPIA 2 launch date and will offer 40% cashback of value of YUTOPIA, if the customer decides to exchange YUTOPIA and upgrade to YUTOPIA 2.

T&C apply. To read T&C go to www. yuplaygod.com

SBI CASHBACK OFFER

State Bank Credit Cardholders will get Rs 1000 Cashback on purchase of YUTOPIA mobile at Amazon. This will be applicable on SBI Card EMI Transactions. The campaign will run from 17th Dec’15 to 2nd Jan’16. Cashback will be credited to the customer’s card within 45 days from the end of the campaign period.

Offers on Around YU, booked from Around YU:

Cabs: 1st get Rs. 100 off and 4th ride is free

Food: 1st meal get 15% off

Flights: 500 lucky users to get flights at Rs. 1 on first trip (40 users every week)

T&C apply. To read T&C go to www.yuplaygod.com

Service:

YU is the first and only mobile brand that has pioneered Onsite Doorstep Service in 283 cities, wherein it provides replacement for in warranty customers and COD option for out warranty customers. In addition, service is available across 825 Authorized Service Centres across more than 600 cities wherein customers can walk in for Software Support, drop their Handsets and get replacement handsets at their Door Step.