What Does the Future Hold for the Betting Industry?

The betting industry is one of the most competitive markets, with a wide range of bookmakers all trying to gain customers over their rivals.

We have many established brands that date back many years and some new brands that are internet only bookmakers, who have joined in recently after the internet betting boom.

But what does the future look like for the industry as a whole?

It is fair to say that however you answer this, you will be answering it in a very positive way, this is an industry continuing to rise and things are only going to get better.

Specifically, what we can expect is different ways that bookmakers can use to attract customers. This is all about standing out from the crowd, something that all betting companies want to do right now.

Targeted Offers

Almost every bookmaker has a great offer for new customers at the moment. You only have to look at the offers available on freebets.co.uk to see some fantastic betting offers for anyone who signs up with a new bookie.

However, in the future, in a bid to target specific players we could see these offers become more targeted. For example, rather than take a general offer, you could have offers based around the sports you bet on, so you could select you are a football gambler and get offers targeted to football.

These may be acca offers, bonuses on goalscorers or anything else you can think of related to football.

This could even go down to the leagues you bet on, so if you like to bet on the Premier League you could receive offers directly for that league and the teams that play in it.

We have seen plenty of general offers, in the future it is likely we will see the bookmakers become creative and try to target specific gamblers with their offers.

Bookmakers Offering More than Just Sports Betting

We have seen the start of this already and if there is an area we are likely to see grow over the coming years then it is this.

Betting has always been about sports, so to place bets you usually need to be a sports fan. That is now changing, with a range of betting markets available for those who don’t like sport.

If you like politics then there are many political betting markets spread around the world based on the next leaders, elections and more.

The same goes for those who like reality TV. Any reality series that has a winner is one you can bet on somewhere. These shows have millions of viewers, many of which will not be sports fans. By offering betting on the shows, this is the bookmakers showing they are trying to get a new type of customer involved, one who doesn’t like sports.

A Growth of Decimal Odds

We have spoken about offers for new players and bookmakers finding new betting markets that will appeal to those who don’t like sport. What these have in common is that they are both for new people who may not understand betting as well as those already enjoying it.

For this reason, the service on offer needs to become simpler. One of the most confusing aspects of betting is the traditional odds format. This could eventually become used less and less, with decimal odds taking over as being the odds method of choice, especially for new players to whom now is pretty simple to explain how do odds work.

Decimal odds simplify what is a very complex way of telling someone how much they will win.

If that was displayed as 11/4, many would struggle to understand, so don’t be surprised to see more people using decimal odds in the future. Looking for odds on the NFL?