Vivo unveils its powerful flagship ‘NEX’ for INR 44,990

Vivo, the global premium smartphone brand, has unveiled its latest flagship- NEX. With an almost bezel-less 91.24% screen-to-body ratio and benchmark-shattering features, the NEX breaks industry conventions for selfie cameras with the world’s first elevating front camera and Ultra FullView™ screen design.

Embodying the “next” era in smartphone technology, / will usher in a new concept for smartphones, allowing users to experience the future and innovation beyond imagination.

Priced at MOP INR 44,990, NEX will be available in Black colour across select offline stores from 21st July. The device will also be available online on shop.vivo.com/in and Amazon.in with exciting launch offers such as:

1. Instant cashback of INR 4000 on HDFC Credit Cards (EMI & Non-EMI) & Debit Cards (EMI)

2. One Time free screen replacement

3. No cost EMI upto 12 months

Commenting on the launch, Kent Cheng, CEO, Vivo India said, “Vivo has always believed in exploring the unknown, undertaking new challenges and providing our consumers with smartphones that push the boundaries of both technology and user experience. We are optimistic about NEX’s capability to change the way the world perceives smartphone design, performance and ergonomics.”

Recalling Vivo’s journey so far, he further added, “Creating an industry first with our Hi-Fi audio chip to launching the world’s thinnest smartphone, and providing consumers the first In-Display Fingerprint Scanning Technology, Vivo will continue to further introduce the best of technology in its products.”

In line with its commitment towards "Make in India" initiative, the flagship device is being manufactured at the company’s state-of-the-art facility in Greater NOIDA.

Futuristic Design and display to impress

The Vivo NEX sets new industry standards with a 16.74 cm (6.59 inches) Ultra FullView™ screen resulting in 91.24% screen-to-body ratio and an in-display fingerprint sensor technology. The display is notch-free and offers an almost bezel-less 91.24% screen-to-body ratio with bezels of 2.16mm on the top; 5.08mm on the bottom; and 1.71mm on each side. Every millimeter of the 16.74 cm (6.59 inches) Super AMOLED display is devoted to creating an enhanced visual impact.

The smartphone comes with a premium glass back with curved edges and rounded corners, which rests comfortably in one hand. Ensuring a blend of futuristic design and ergonomics, a nano-precision laser has been used to engrave tens of thousands of dynamic color diffraction units onto the back cover.

Innovative and elevated photography experience

The smartphone introduces consumers to the world’s first Elevating Front Camera. The NEX is equipped with an 8MP front camera and a 12+5 MP rear camera set-up with Dual Pixel Technology, which enables superior shots every time. Unique in its functionality, the front camera emerges from within a slot on the top of the smartphone and retracts once the selfie has been clicked. Meanwhile, the rear cameras are equipped with OIS technology enabling NEX users to shoot blur-free and well-focused pictures and videos even in conditions where the subject or the photographer is moving fast.

Leveraging the AI technology, the NEX’s camera is able to enhance each shot by detecting the photo conditions. Over time, the NEX’s artificial intelligence ‘learns’ to increasingly create accurate pictures. The AI suggests stylish filters after identifying photo scenes. Features such as Live Photo, Face Beauty, Backlight HDR, Portrait Bokeh, Panorama, AR Stickers, Filters, Slow motion, Backlight, Time lapse etc. makes the photography experience varied and interesting.

Exemplary Music and Sound

The Vivo NEX comes with the innovative Screen SoundCasting technology, where the speaker system is inbuilt, as part of the screen display with no visible apertures or speaker mesh. This technology results in reduced bezel size and enhanced sound quality, without any distortion, while listening to music or taking calls. The Vivo NEX is also packed with groundbreaking Hi-Fi audio technology, three amplifiers and a DAC. The smartphone also features an OLED panel which serves as an earpiece.

Power Packed Performance

The Vivo NEX is powered by the Qualcomm Snapdragon 845 Octa Core processor paired with 8GB of RAM and will run on Android 8.1 Oreo for a seamless usage experience. These powerful specs ensure a smooth user experience while running any application. The enhanced 128GB storage space offers ample on-device storage for applications and other content.

Jovi Artificial Intelligence – The route to future

NEX features a left-side AI button for Jovi strictly dedicated to a full range of AI services. Press and hold this button and the AI Assistant is at your service. For AI Image identification, just point out the camera at an object and push the AI button, it will then look up the object online and display related search results and information.