vivo India | Glimpses of Year 2019 | Expanding Boundaries of Innovation

Offering an array of innovative smartphones with features that take smartphone photography, smartphone gaming and computing to the next level – vivo India has clearly stretched the boundaries of innovation for its customers in India and delivered unique experiences with the help of its devices.

The company is looking up to further disrupt the market in the year 2020 with its new-age line up of devices.

vivo has just completed 5 years in India and according to the latest GFK report, vivo recorded its highest ever market share of 22.5% in terms of value and 21.4% in terms of volume in September 2019. vivo secured 48% growth in terms of volume and 33% growth in terms of value at a time when the industry grew at 11% and 9% volume and value respectively.

As a brand vivo has elevated its proposition from just music & camera to an ‘innovation led’ brand. The company’s product stands for itself. Consumer centric innovation has been the USP of vivo and continues to be the core of its growth and success.

Array of Innovative Products

APEX 2019 Concept Smartphone which follows a brand-new minimalist design philosophy to offer an ultra-simple and uniquely recognizable design. With a Curved-Surface Waterdrop Glass and no openings, seams or bezels, Full In-Display Fingerprint Scanner, the 5G enabled phone packs cutting-edge technologies and features that takes smartphone experience to a whole new level.

The vivo V15 and V15 that incorporates an industry-first 32MP pop-up selfie camera, which delivers unrivalled clarity. The unique pop-up front camera, housed within the phone body, smoothly emerges from the top of the smartphone and retracts once the selfie has been clicked. The design works like magic and ensures the camera system’s safety and reliability.

vivo also ventured into the online space this year with the all-new Z1Pro in the sub 20k segment that offer performance packed experience for the customers. This high performance smartphone is apt for tapping into the growing online smartphone market and has boosted brand consideration.

The Z1x was the company’s second offering under the online focused Z-series that received an overwhelming response for Z1Pro in India. The device has a super quick in-display fingerprint scanner that unlocks the device in .48 seconds.

In August vivo announced the stylish S1 that is equipped with the best in-class 32MP front camera and a powerful triple rear camera creates photographic masterpieces. The smartphone was India’s first device powered by the all-new MediaTek Helio P65 Octa-Core Processor running on a massive 4500 mAh Battery with 18W Dual-Engine Fast Charging technology.

vivo has also introduced a brand new series called ‘U’ focused on sub 12k online market, ahead of the festive season for our customers in offline space. This series targets to offer best of features at a competitive price and will cater to the customers’ expectations from us during the festive season.

Stretching the boundaries of innovation, vivo has recently launched its flagship V-series, V17Pro and V17 that are delivering new age experience and capabilities for the consumers.

V17Pro sports the world’s first dual pop-up front camera along with quad-rear camera setup

V17 comes with the 32MP Super Night Selfie feature brings stunning nighttime shots to the front camera

#ClearAsReal

The campaign – Emotions by V17Pro, #ClearAsReal across multiple channels and multiple sites in Delhi-NCR and Mumbai. An eclectic collection of 40 breathtaking images that capture vibrant cultural legacy of Ladakh, the century old RAIKA community of Rajasthan and their unshakable bond with camels besides the cultural diaspora of Varanasi will be on showcase. Our association with National Geographic started with the launch of V11Pro and is about one year old now. It seemed the perfect collaboration for photography campaign of V17Pro to highlight it’s camera capabilities and various features of the phone with regards to camera.

The company has also onboarded youth icon Sara Ali Khan for the launch of offline focused S-Series which is stylish and has been created keeping in mind the needs of millennials who are socially active, influenced by design and features. Sara was an obvious choice to come on-board for endorsing the S-Series. She brings the perfect amalgamation of style, freshness, fun and vigor which are the attributes for our devices in this series.

vivo has taken multiple such initiatives earlier as well, that have caught the smartphone industry by surprise – like signing Aamir Khan as its brand ambassador, title sponsorship of big-ticket properties like IPL and vivo PKL, partnership with The PUBG MOBILE Open Club 2019 tournament and innovative product integration in key TV properties like ‘Kaun Banega Crorepati’ and ‘Big Boss' (Tamil).

Market Expansion

In terms of its market expansion and further investments, the company raised its investment of INR 4,000 crore to INR 7,500 crore in setting up additional manufacturing facility (an increase of INR 3,500 crore) which will pan out in multiple phases.

With the roll-out of phase 1 of vivo’s new manufacturing facility in Uttar Pradesh, vivo will now be able to produce more than 33 million devices annually. With the additional manufacturing facility, we have also increased our workforce by 2500 this year.