Viber unveils Public Chats - a new social engagement innovation in India

Viber, the mobile communications app offering free messaging and HD-quality calls, today announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile.

Public Chats are live discussions between celebrities and personalities that Viber users can follow. They offer a new kind of social experience – tapping into live conversations as they happen. Anyone on Viber can follow as many of these chats as they like on their mobile device. Conversations are multi-media and include text, photos, audio, video, stickers, web links and more. Users can invite friends to follow the Public Chats that interest them, and can share content.

Public Chats launches with a broad range of global celebrities, personalities and brands. Some of the known personalities who have their accounts on Public Chats are Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan and many more. Over and above these, world acclaimed sports personalities like Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, Saina Nehwal are few of the other names, users can follow on Public Chats.

The most popular chats will be featured on the home screen of the Public Chats section of Viber. Users can easily search to find out who is chatting, or they can access a chat directly through its customized URL.

Speaking on the occasion, Anubhav Nayyar, Country Head-India, Viber said, “The release of Public Chats on Viber allows people to interact in a new way, listening to live discussions and staying up-to-date with exclusive content from the people and interests that matter to them most. We are launching this with a great line-up of celebrities, personalities, brands, influencers all over India.”

Speaking at the launch Mark Hardy, Chief Marketing Officer, Viber said “I'm delighted to be here in India to celebrate the launch of Public Chats. We are thrilled with the response we’ve had so far - after just a few days, some of the most popular chats already have hundreds of thousands of followers, showing that users are intrigued by the fly-on-the-wall experience Public Chats offers. There's a great line up of talent from India, and we're looking forwarding to adding more Public Chats over the coming weeks and months.”