UCWeb Unveils UC Open Platform 2.0 to Drive Traffic Monetization

UCWeb, an Alibaba Group Company, has touched a new milestone, registering over 50% market share in India. The company made the announcement on the side-lines of IAMAI Affiliate Summit 2015 in New Delhi.

The achievement is aided by the browser’s new launches like the UC Open Platform 2.0, an ecosystem to help Indian mobile internet players to acquire users and monetize traffic. UC Open Platform was announced last year to give a boost to the Indian mobile Internet ecosystem by helping mobile developers, content providers, publishers and advertisers to access across-the-board services for brand promotion, user/traffic acquisition, actionable user metric analysis, IP protection and monetization.

UC Open Platform provides in-depth localized operations and integrated promotion services through 3 international products – UC Browser, 9Apps & 9Game and UC Union. 9Apps & 9Game are popular Android app & game stores while UC Union is a global traffic platform that has a vast distribution network and abundant campaign offers.

Since the launch, UC Open Platform has grown together with multiple partners and made tremendous progress to grow into a mature, across the board platform and most sought after mobile networking platform in India. UC Browser’s market share has grown from 36% to over 50% since the launch last year, 9Apps and 9Game have increased its user base to 140 million (Global monthly active users) and UC Union has become the leading traffic monetization platform in India with over 4000 daily campaigns.

UC Open Platform 2.0 aims to covers almost all mobile internet players in India, including content and service providers, affiliates, developers, agencies, ad networks, publishers and advertises - providing a full-suit promotion and monetization platform.

Earlier this month, UCWeb announced the launch of UC Browser 10.7 for Android – giving users complete freedom to personalize the way they discover and access web content. UC Browser’s strength lies in its signature cloud-enabled browsing technology and its easy access to all kinds of internet content and services.

Success in India

UCWeb has seen big success in the Indian market with its market share rising a steep 15% in last 12 months alone. As of today, 1 of every 2 mobile page viewed in India is accessed via UC Browser.

UC Browser hit 100 million daily active users worldwide in December 2014, becoming one of the few apps enjoying such user engagement around the globe.

Commenting on the achievement, Kenny Ye, Managing Director of UCWeb India, Alibaba Mobile Business Group said, “India is the world’s fastest growing mobile country and our largest overseas market and we are deeply committed to it. We constantly strive to reach new users through unique customization and localization efforts, across genres. By providing a one-stop platform, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of people worldwide. Going forward, we look to aid the Indian government in its ambitious mobile digital literacy campaign.”