TeleSign Expands Communication Services with New RCS Messaging

TeleSign, an enabler in authentication and communication services, has announced the company’s expansion into Rich Communication Services (RCS) Messaging, further strengthening the company’s position in both the authentication and CPaaS markets.

TeleSign is a trusted partner to 20 of the top 25 global websites and mobile applications, enabling them to securely and effectively communicate with billions of end-user accounts. Building upon this legacy, TeleSign is addressing new communications and engagement use cases with its SMS and Voice product offerings and its unmatched data accuracy sourced from proprietary global data sources. Leveraging these assets, TeleSign is uniquely positioned as the one-stop-shop for businesses looking to enhance the engagement and reach of their communications with TeleSign’s new RCS Messaging API.

RCS Messaging is the next step in the evolution of sending personalized and engaging messages directly from websites or applications. By adding this capability to TeleSign’s portfolio, the company will enable a truly interactive and omnipresent communication experience, including the availability of two-way messaging via chatbots to bring customers into the future of CPaaS services.

Through strong relationships with global suppliers, secure connectivity, high standards of service and customer support, TeleSign will enter the market of RCS messaging with a competitive edge.

Some of the benefits of RCS messaging include:

Increased engagement with support for high-resolution photos, GIFs and video messages while solving MMS incompatibility once and for all.
Accurately measure campaign efficacy through read and delivery receipts for optimized customer communications.
Suggested replies, suggested actions and the introduction of AI for a more engaging messaging experience.
Higher customer satisfaction and reduced customer support cost via chatbot interfaces.

“Engaging consumers should be a top priority for all companies, and quality of communication services can significantly impact engagement,” says Vincent Oh, Director of Product Management for CPaaS at TeleSign. “TeleSign has a strong platform that is capable of supporting many different use cases within the CPaaS market on a global scale. Building upon our SMS and Voice Communications expertise, our new RCS Messaging API ensures a rich, engaging and effective communication experience.”