Tele2 Taps Infobip to Deploy Mobile Messaging Platform

Infobip, the global communications platform for businesses, has rolled out its omnichannel enterprise messaging technology with Tele2.

Delivered under the ‘Tele2 Messaging’ brand name, the deal brings new user engagement capabilities to the operator’s business customers. Tele2’s customers now have access to Infobip’s enterprise messaging platform to reach more than 6 billion mobile devices around the world, and the ability to engage with their customers across multiple channels in a more advanced, user friendly, and secure way.

The group-level enterprise messaging agreement is the continuation of a longstanding A2P SMS messaging relationship between Tele2 and Infobip, and deployment has already started in Sweden, Estonia, and Latvia. It’s due to expand its European footprint with deployments in Lithuania and the Netherlands thereafter.

Tele2 can now offer multiple communications channels, including SMS, email, push notifications, Viber, and Facebook Messenger. As this is delivered through a single platform, Tele2’s business customers don’t need to rely on several disparate providers to design and deliver communications through different channels.

“Infobip is going above and beyond of just providing the messaging backbone to offer new capabilities, support, and long-time expertise to address various verticals. A2P messaging is growing rapidly as enterprises use it as a tool for marketing, customer engagement, and loyalty. We are so excited to build our partnership with Tele2, bringing the future of omnichannel technology to the Scandinavian market,” said Silvio Kutic, President and CEO at Infobip.

A centerpiece of Tele2 Messaging is the Infobip Portal user interface with powerful features including a campaign builder for multiple messaging channels, real time reporting, an intelligent recommendation system, and failover programming. The project will be powered by Infobip’s regional office in Stockholm.