STC Develops AI Applications to Improve Customer Experience

stc Group CEO Eng. Nasser Sulaiman Al Nasser affirmed that stc seeks to develop artificial intelligence applications to enrich people's lives and reinvent customer experience in line with its DARE strategy; for digital transformation and pursuing new opportunities for growth.

He pointed out that the telecommunications sector is no longer limited to providing traditional services such as voice communications and internet; its role has expanded to include enabling digital transformation by launching services associated with 5G technologies, the Internet of Things, cloud computing, digital payments, content management and artificial intelligence.

This came during his participation in a panel session organized by the Saudi Data and Artificial Intelligence Authority during the activities of the “AI Artathon” competition, which is an initiative by the Global AI Summit that will be held in Riyadh by the end of March, with the participation of more than 300 individuals.

Eng. Al Nasser indicated that among the applications that stc seeks to develop are network management and development applications; in addition to marketing applications; financial applications; and customer services and human resources applications; stressing that all these applications benefit both the customer and the company by improving customer experience, reducing costs, increasing income, and optimizing operations.

He also highlighted that the Global System for Mobile Communications Association "GSMA" chose the challenge presented by stc as part of its Global AI Challenge launched by the association for the first time with the aim of finding AI solutions to the problems faced by telecommunications companies, noting that this choice reflects GSMA’s confidence in the stc's ability to contribute to global research of high caliber in the field of artificial intelligence to tackle many challenges facing the world .

Regarding setting up a similar event, he said : “stc constantly seeks to be a national partner in serving the Saudi community by partnering with government entities such as the Ministry of Communications and Information Technology to address data science challenges. stc has participated in supporting and sponsoring the event by providing guides, and evaluating the work presented by participants (about 100 trainees at the Saudi Digital Academy). stc has also participated in the traffic challenge".