In its bid to deliver seamless 4G mobile broadband to its customers and get multiple real-time perspectives of ‘live’ events, such as sports, concerts, awards and parades, in high-definition on their mobile device from wherever they are, Singapore's StarHub has conducted trials with Nokia's Liquid Application solution.
The new age multimedia experience has become a reality following StarHub’s trial implementation of Nokia’s Liquid Applications solution at its 4G mobile base stations within the Indoor Stadium at Singapore Sports Hub, bringing ‘live’ sports action closer to spectators.
For the trial conducted on 21 October 2014, four ‘live’ video feeds of the Rising Stars Finals played at the BNP Paribas WTA Finals Singapore presented by SC Global were delivered concurrently to spectators on mobile devices, giving them different perspectives of the action played out in the court. Spectators were able to zoom in on the action by selecting any preferred camera angle at any time.
“We are excited over the potential in moving digital content to the farthest edge of our mobile network – the base stations. This localized mobile content delivery significantly reduces lags and boosts surfing quality, offering our subscribers the best mobile broadband experience,” said Mock Pak Lum, chief technology officer at StarHub.
“In collaboration with StarHub, we are proud to have showcased Asia’s first live demonstration of Video Orchestration services based on Liquid Applications at a global tennis competition in Singapore,” said John Lancaster-Lennox, head of Asia South at Nokia Networks. “In addition to boosting network performance, our Liquid Applications is capable of delivering innovative, localized and personalized mobile broadband services to subscribers. With this trial, StarHub has leveraged the unique capabilities of our solution for delivering the best-in-class service experience.”
Nokia’s Liquid Applications, an industry first solution, brings superior services to mobile broadband customers from the mobile base station. This is achieved by bringing applications, content, popular Internet sites or enterprise solutions into the base station whereby these are stored, processed and delivered directly and rapidly to mobile devices, increasing customers' mobile surfing performance. The solution will also allow mobile operators to offer other innovative services such as augmented reality and location-based services.
StarHub is carrying out further trials of the full suite of Liquid Applications.