Smart, YouTube partner to connect Filipinos to the world of video

“Through this path-breaking partnership, many more Filipinos can pursue their passions like music and entertainment, and learn a wide range of skills, hobbies, educational material, news and information through the massive library of video material of YouTube. This service is something every Filipino should have access to,” said Oscar A. Reyes, Jr., SVP of Consumer Business Market Development for PLDT and Smart.

"With this new offer, mobile phone users now have everyday access to the richest video library with content from every corner of the planet — for free,” Reyes said.   He added that this special promo will soon be available to postpaid subscribers as well.

“We are proud to partner with YouTube to bring the service closer to our customers. This is just the start of a fruitful partnership, and we are working on a lot of other exciting initiatives that will enhance the digital lifestyle of Filipinos,” Reyes said.

Aside from YouTube, another video service is also set to be part of the offer. Access to Smart360 (http://360.smart.com.ph), a web portal where Smart, TNT and Sun subscribers can access various digital content like live TV, movies, series, music and games, will soon be free for a limited time. Other video content providers are also eligible to be included in the offer, subject to mutually agreed terms with Smart.

Smart, TNT and Sun subscribers are now better able to enjoy video streaming services like YouTube as a result of Smart's massive network investments over the past several years which has enabled the mobile phone carrier to provide high-speed mobile data services via its expanded LTE and 3G networks throughout the country.

Internet experience at par with the world
To provide customers with a better video and mobile internet experience, Smart is accelerating the deployment of LTE-Advanced (LTE-A) and carrier aggregation technology to more areas this year. Carrier Aggregation (CA), a feature of LTE-A, enables the combination of two or more radio frequency bands in order to deliver bigger bandwidth and much faster data speeds, which are crucial in providing the best video streaming experience to mobile phone users.

Smart has already rolled-out 3CC CA sites in cities across Metro Manila, as well as in major cities in other regions of the country, including Baguio, Calamba, Iloilo, Bacolod, Tagbilaran, Ormoc, Cagayan de Oro, Dipolog, Zamboanga, among others. In Metro Manila and areas where there is a concentration of capable devices, Smart is also deploying 4CC, starting with Marikina and Quezon City, where customers with 4CC CA-capable devices like the Samsung Galaxy S8 have reported enjoying data download speeds of over 200 Mbps. See also: How to buy YouTube subscribers that are real and active

Smart’s accelerated deployment of LTE-Advanced follows the stepped up roll out of its LTE network. It is also upping the ante by deploying another LTE-A based technology called 4x4 Multiple Input Multiple Output (MIMO), which raises the radio frequency efficiency by using multiple antennas for sending and receiving data.

Parent company PLDT has committed historic levels of resources to support network transformation. Capital expenditures reached P40 billion in 2017, of which about 67% was allotted for the mobile network. For 2018, PLDT capex is expected to reach P58 billion, which includes allocations for the aggressive roll-out of its fiber broadband service, which also supports the stepped-up deployment of the mobile network by providing high-capacity links for cellular base stations.