Singtel's Amobee Acquires 'Turn' to Expand Digital Marketing Offering

Singtel subsidiary Amobee, a global digital marketing technology company, has acquired Turn, a provider of a global technology platform for marketers and agencies.

“The acquisition of Turn underscores Singtel’s commitment to grow and scale Amobee to become a global digital marketing leader,” said, Samba Natarajan, Singtel’s CEO of Group Digital Life.

With the acquisition of Turn, Amobee now offers marketers an independent, end-to-end advertising and data management platform across all channels, formats and devices, as well as access to proprietary Amobee Brand Intelligence insights, advanced analytics and media planning capabilities.

Kim Perell, CEO, Amobee said, “The powerful combination of Amobee and Turn addresses the rapidly changing digital marketing landscape. Together, we will bring marketers the most innovative, efficient, and data-driven approach to better understand and reach their customers, and enhance the way they engage them on a global scale.”

Besides yielding efficiency gains, the unified platform also facilitates leading brands and agencies to plan and buy media for specific audiences in a more integrated way that maximises their investments across desktops, mobile, videos and social media. The combination of Amobee and Turn will offer marketers, agencies and brand clients, which include Airbnb, Dell EMC and Lexus, a more comprehensive and efficient marketing technology platform.

"As a proud partner of Amobee, Airbnb is excited about the future innovation to come from the integration between Turn and Amobee. Both teams bring industry leading innovation and provide tremendous impact to their partners. Having both under the same roof will foster even more innovation, and we're excited to be a part of this journey,” said, Eric Toda, Global Head of Social Marketing and Editorial Content.