Rockstand, Spice mobiles partner to enhance digital reading experience in India's tablet market

Rockstand, a mobile learning market place, has tied up with Spice Mobiles, a manufacturer of mobile internet devices offering a wide range of smartphones and feature phones, to take digital reading to the next level.

For the first time ever, Spice Mobiles’ newly launched tablet series - Mi-730 and Mi-740 with wide 7” size screens, Android Kitkat 4.4.2 OS and 1280*600 screen resolution will come preloaded with Rockstand application.

This unique collaboration is intended to provide customers with an enhanced reading experience offering the ease of a handheld device. Under the alliance, ebooks, emagazines and e-newspapers from Rockstand will now be available on Spice.

Being one of the oldest domestic brand in the mobile device segment, Spice Mobiles has always focused on offering its customers the latest technology at the most affordable prices. With these newly launched tablets, Spice Mobiles has enhanced its product portfolio with high quality mobile devices designed to deliver a rich multimedia experience.

Rockstand has the latest and largest collection of e-books, e-magazines and e-newspapers, breaking linguistic, geographic and time barriers to empower learners with mobile learning. Spread across genres, it has helped many students with the required direction and material in realizing their dreams.

This partnership will offer consumers a great combination, differentiating these products from the rest by not only providing the latest hardware but also a great package of e-content services.

Commenting on the alliance, Praveen Rajpal, Founder and CEO, Rockstand Digital Pvt. Ltd. said, “Spice mobiles is recognized across the industry for introducing cutting edge technology at affordable prices further breaking price hierarchy and making mobile devices accessible to all. We are excited that this partnership is happening at a time when reading dynamics have changed in India and more and more people are opting to read on their handheld devices at their own leisure. At Rockstand, we are committed to making this new series of Spice tablets a big success in India. We are positive that we will see a tremendous response from Spice Mobiles’ enthusiasts and avid readers in India”.

Speaking on the partnership, Amandeep Singh, CEO, Spice Mobiles said, “We are delighted to collaborate with Rockstand in this unique partnership, offering our consumers an exciting combination of a high technology tablet device with an interesting content service. Tablets have redefined the media consumption habits of consumers, offering the comfort and ease of a handheld device for reading and thereby creating a remarkable experience for consumers. With the availability of unique and exhaustive reading material spanning across e-books, e-magazines and e-newspapers from Rockstand, consumers can now enjoy reading at their own convenience with all their books accessible at their fingertips anytime anywhere. This alliance will promote a more interactive and desirable user experience especially for voracious readers in India.”

With the proliferation of mobile internet in the country, there has been an increasing demand for economical and high quality tablet devices especially in the Tier 2 and 3 cities. Features such as large screen sizes are in great demand as they enhance the reading, gaming or multimedia content experience for consumers and therefore bundling Tablet specific services such as ebooks will meet the requirements of end consumers and increase its adoption. In the future there will be an incremental demand for such devices amongst students, working professionals especially as secondary devices after their smartphones, used primarily for content consumption.