Pioneer Unveils New Smart Dashcam Portfolio in India

Pioneer India, subsidiary of Pioneer Corporation, Japan, introduces an avant-garde range of Dash Cameras, from its Mobility AI portfolio, specifically designed for India. Armed with advanced features such as AI Night Vision, ADAS Alerts and Enhanced Parking Monitoring, Pioneer’s new smart Dash Cameras will bring enhanced automotive safety, security, and simplicity via a mobile app, to every vehicle on the road.

These dash cameras, designed in India, and specifically tuned for Indian road conditions, will bring peace of mind to every Indian car driver and owner.

The new VREC Dash Camera series, comprising four models; VREC-H120SC, VREC-H320SC, VREC-H520DC and VREC-Z820DC, was unveiled, featuring live demonstrations and discussions with executives and technology leaders from Pioneer India’s new Advanced R&D center established just last year.

Pioneer’s new smart Dash Cameras assist in recording high-quality wide-angle video footage of the road ahead, and behind, providing round-the-clock protection while driving or parked, and providing crucial evidence, needed in the event of impacts or accidents. They also assist in protect against insurance fraud, by helping monitor driving behaviour by post-analysis of the recorded footage. In addition to providing peace-of-mind while driving and when parked, they also bring joy by capturing memorable moments during drives. All the models support features such as parking monitoring, continuous loop recording, and automatic recording of impact events such as strong vibrations or sudden jolts.

VREC-Z820DC is a premium dual-channel model with 4K video resolution, AI-based night vision, wide display and ADAS features. It features a rear camera and GPS logger and can record continuous videos in loop.

VREC-H520DC is a high-end model with a 7.6 cm IPS display, Sony Starvis-2 image sensor, and 2K recording capabilities. It can record clear videos under night light conditions and has 360o rotation for road monitoring.

VREC-H320SC is a mid-range model with a 7.6 cm IPS display and Full HD recording capability, while the VREC-H120SC is an extremely compact and affordable offering with crystal-clear recording in 1296p. It supports 128 GB of external storage.

Pioneer’s VREC-H120SC, VREC-H320SC, VREC-H520DC and VREC-Z820DC are priced at ₹ 5,399, ₹ 11,399, ₹ 18,499 and ₹ 23,499, respectively.

Users can access their dash cameras via Pioneer's user-friendly mobile app, which provides a simple yet comprehensive user experience. The app allows users to connect the dash camera over the camera's Wi-Fi network, browse and watch recorded videos, and create travelogues. Users can also change dash camera settings through the app.

Siva Subramanian, CEO of the newly formed Mobility AI & Connectivity Division, Pioneer Corporation, Japan, highlighted the significance of the new portfolio launch, stating, "This is the first of many innovations to come from our Advanced R&D center which we established in India last year, aimed at developing products specifically for the Indian markets. Not only are Indians are buying cars at a fast pace, but they are also demanding more from their cars. With the rapid growth of Indian road infrastructure and the automotive market, the need for automotive safety and security is only going to increase. We will bring these dash cameras to the Indian consumer through our pan-India distributor network, impressive reach of 3000+ retail outlets and car dealerships across India."

While reaffirming the brand’s promises to Indian consumers, Aniket Kulkarni, Managing Director of Pioneer India commented, “We are diligently focused on creating new mobility experiences, surpassing customers’ expectations regarding quality and performance. Pioneer's R&D team is working with Indian and global automotive OEMs on advanced mobility and infotainment solutions. Earlier in August '23, the organisation initiated an Advanced R&D centre in Gurugram and Bengaluru focused on innovations and products for the Indian as well as global markets. The dashboard camera market in India is expected to grow at an exponential rate of 15-16% from 2024 to 2030. Our new smart dash camera portfolio is aimed at capturing a significant share of this growth”

Manish Bhasin, Vice President, Product and R&D, Pioneer India, outlines the technology vision behind the portfolio “Our goal at Pioneer India Advanced R&D is to continuously push the boundaries of technology, to design products that help make cars safer and more secure. Our products use vision AI, image quality enhancement, and sensor analytics to monitor, detect and record ‘unforeseen events’ as well as deter potential threats. When I joined Pioneer last year to lead the new Advanced R&D organisation, my goal was to build a team that can rapidly create innovative products with a special focus on the Indian market. I am excited to be able to announce these dash cameras as the first of many such launches, with many more in our innovation pipeline”