OnePlus Unveils the Innovative OnePlus 12 Series

Leading technology brand OnePlus has unveiled the OnePlus 12 Series, its newest flagship phones which have been a decade in the making, as well OnePlus Buds 3, the third generation of its flagship wireless audio products. OnePlus unveiled the devices, as well as teasing a future OnePlus 12R Genshin Impact Edition, in front of thousands of OnePlus fans at its ‘Smooth Beyond Belief’ launch event in New Delhi.

"We are incredibly excited to introduce the OnePlus 12 series to disrupt the industry status quo,” said Pete Lau, Founder of OnePlus, Senior Vice President and Chief of Product at OPPO and OnePlus, “Representing our decade-long pursuit of excellence, the OnePlus 12 series has been meticulously created to deliver a lasting fast and smooth experience and it will be one of the best flagship series in the year 2024.”

The OnePlus 12 Series, comprised of OnePlus 12 and OnePlus 12R, has been developed to address an industry-wide challenge in balancing high performance with high power consumption, effective heat dissipation and longevity. The two devices are designed to prove that a smartphone doesn't need to be "Plus" "Pro" or "Ultra” to provide the best hardware specs and software experience. Instead, the dual flagship OnePlus 12 and OnePlus 12R each have unique attributes that give users the choice to pick what's important for them on their next smartphone.

OnePlus 12, OnePlus 12R and OnePlus Buds 3 fully unveiled, with the future OnePlus 12R Genshin Impact Edition announced

The OnePlus 12 is an all-around flagship designed to deliver uncompromising performance and unparalleled experience. It combines a modern elegance design, the Snapdragon® 8 Gen 3 mobile platform with proprietary Trinity Engine, a new 2K 120Hz ProXDR display, the 100W SUPERVOOC fast charging and 50W AIRVOOC wireless charging, and the 4th Gen Hasselblad Camera for Mobile.

Meanwhile, OnePlus 12R is designed to be the ultimate place to play games in 2024, combining the best parts of OnePlus 12 with the focused performance-led ethos of the OnePlus R Series. It is the first OnePlus R device to launch outside of China and India and comes in both Cool Blue and Iron Gray colourways.

Incorporating a cutting-edge, flagship-level coaxial integrated design, OnePlus Buds 3 offer exceptional, impactful, and well-balanced sound through a dual-driver acoustic system. In addition to their spectacular sound quality, Buds 3 also provide users with a smart user experience, including personalised active noise cancellation, and the long-awaited sliding volume control.

Finally, OnePlus teased the future OnePlus 12R Genshin Impact Edition, created in collaboration with HoYoverse, which will be launched on 28 February.

Combining the self-developed performance platform Trinity Engine on the OnePlus 12R and tailored optimization from both OnePlus and HoYoverse, the OnePlus 12R Genshin Impact is built to deliver a super fast and smooth gaming experience that enables gamers to fully immerse themselves in the world of Genshin Impact anytime, anywhere. The OnePlus 12R Genshin Impact Edition also comes in a custom-designed gift box and a series of exclusive collectable merchandise inspired by Genshin Impact character Keqing.