OnePlus opens new store, strengthens its offline footprint across India

OnePlus, the global premium smartphone maker is all set to open offline stores in Bangalore, Mumbai and Kolkata on 28th July, 2018.

The stores will open in Jayanagar, 4th Block in Bangalore, Central Mall in Mumbai and South City Mall in Kolkata. For more information on the upcoming store and for assured gifts on purchase, customers can register at www.oneplus.in/retail-stores.

Registered customers are eligible for exclusive OnePlus goodies on purchase. First 100 customers at the store will also get:

Free OnePlus 6 x Marvel Avengers Iron Man Case
Free OnePlus branded t-shirts

Additionally, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories.

This is in line with the company’s increased focus on additional offline touchpoints in India considering that the Indian market is the biggest revenue contributor for OnePlus, making for over 1/3rd of the company’s revenue in 2017. In 2018, OnePlus is set to open over 10 new offline touchpoints in 10 key markets. Additionally, the Shenzhen-based company will also be opening an R&D centre in India in line with its commitment to make India its second headquarters.

Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”

OnePlus opened their first offline store in the form of the OnePlus Experience Store in January 2017 in Bangalore which has been an overwhelming success for the company. Since the opening of the store, OnePlus’ offline as well as online sales have grown exponentially. When compared with the OnePlus 5, OnePlus 6 sales volumes in the OnePlus Experience Store grew at a staggering 91%.

The company noticed that community members who are able to touch-and-feel the device are more confident about their purchases and feel more comfortable with the brand. By increasing offline touchpoints with consumers through offline stores, service centres and pop-ups, the company looks to improve customer experience by giving them first-hand opportunity to use the device before purchase.