A New Beginning: Nokia Launches New Smartphone Range in India

HMD Global, the home of Nokia phones has launched a new generation of Nokia smartphones in India.

The new range combines superior craftsmanship with distinctive and premium design along with powerful entertainment features – all this integrated with a pure and latest Android experience, giving you the ability to use your phone, your way.

Nokia 3 goes on sale on June 16 and will be available across top mobile retailers in India. Consumers can pre-book their Nokia 5 starting July 7* and Nokia 6 will be available exclusive on Amazon.in; registrations begin July 14.

At the launch of the new range of smartphones, Ajey Mehta, Vice President India, HMD Global, said, “Nokia is a trusted and well-loved brand across the world and especially in India. Today’s announcement scripts a new chapter for Nokia phones in this country as we set out to capture the hearts and minds of an entirely new generation of fans through an inspiring and purpose-led approach. The new line-up comprising the Nokia 6, Nokia 5 and the Nokia 3 is visually stunning and will always be available out-of-the-box with the latest and pure version of Android. We intend to break the clutter in a market dominated by undifferentiated products by providing a great user experience while living up to the Nokia brand promise of simplicity, trust, reliability and quality.”

Commenting on the partnership with HMD, Manish Tiwary, Vice President, Category Management, Amazon India said, “We are thrilled to be the partner-of-choice for the iconic phone brand - Nokia. We are delighted to offer customers exclusive access to Nokia 6 where, with a single sign-on, Amazon Prime customers can experience the best of Amazon in shipping, shopping, streaming and reading along with an exclusive Daily Deal widget. Smartphones have been a top selling category at Amazon with several exclusive offerings and we continue to expand the selection, providing our customers access to millions of products at the best prices.”

The family of products announced demonstrates a belief that every consumer should have access to premium quality, not just those with high end flagship devices. Combined with a thoughtful design philosophy that focuses on improving the smartphone experience at every level, each technical component has been carefully considered and integrated into the phone design to have the biggest benefit on consumers’ daily lives. Drawing on the hallmarks of the Nokia phone heritage of quality, simplicity and reliability, the range is designed for a new generation of fans.

Nokia 6: Powerful entertainment experience and superior craftsmanship; available exclusively on Amazon.in

Combining superior craftsmanship and distinctive design with an immersive audio experience and a 5.5” full HD screen, the new Nokia 6 delivers a truly premium smartphone experience. The unibody of the Nokia 6 is crafted from a single block of 6000 series aluminium and is perfect for those who want a robust phone with outstanding entertainment credentials. The smart audio amplifier with dual speakers allow consumers to experience a deep bass and unmatched clarity, whilst Dolby Atmos® sound delivers a powerfully moving entertainment experience.

With outstanding colour reproduction, the Nokia 6 has a fully laminated display stack delivering excellent sunlight readability without compromising the slim form. Powered by the Qualcomm® Snapdragon™ 430 mobile platform and the Qualcomm® Adreno™ 505 graphics processor, the Nokia 6 strikes the perfect balance between performance and power consumption, designed to deliver premium quality entertainment with battery life to spare, maximising your entertainment experience on the go. The Nokia 6 is available in four distinct colours – Matte Black, Silver, Tempered Blue and Copper – and will be available on Amazon.in at a recommended best buy price of Rs. 14,999/-.

The new Nokia 6 is available with a special offer - Prime members get Rs. 1000 back when they purchase the device using Amazon Pay balance and all Nokia 6 customers get 80% off on Kindle eBooks up to Rs.300. Also on the new Nokia 6, using a single sign-on to pre-installed Amazon apps and deals widget, consumers get easy access to their personalized deals, content, order history, wish list, and shipment update. Amazon Prime Members can also effortlessly access tens of thousands of movies and TV shows, over 3M eBooks, free one and two-day shipping and so much more.

In addition, Vodafone consumers will get 10GB data per month @ Rs. 249** per month for 5 months on their Nokia 6. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels & Rs.700 off on domestic flights) on Makemytrip.com

Nokia 5: Seamless, premium and durable design

The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium to create a perfect pillowed body that flows seamlessly into the laminated 5.2” IPS HD display with sculpted Corning® Gorilla® Glass. Featuring a ground-breaking innovation in antenna design the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship. Powered by the Qualcomm® Snapdragon™ 430 mobile platform, Nokia 5 delivers excellent battery life, improved graphics performance – all in a package that perfectly balances everyday usability with a premium quality design. With additional features including an 8MP, 84-degree wide-angle front facing camera – to squeeze even more scene into your selfie – and excellent sunlight and low light screen visibility, there are plenty of reasons to keep the Nokia 5 out of your pocket and in your hand where it belongs. The Nokia 5 is available in four distinct colours – Matte Black, Silver, Tempered Blue and Copper – and will retail at a recommended best buy price of Rs. 12,899/-. Vodafone consumers will get 5GB data per month @ Rs. 149** per month for 3 months on their Nokia 5. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels & Rs.700 off on domestic flights) on Makemytrip.com

Nokia 3: Superior craftsmanship at an affordable price

This stunning new smartphone is designed to deliver an outstanding experience with unprecedented value. The Nokia 3 features a precision machined aluminium frame forged out of a single piece of aluminium, offering exceptional structural integrity and protection where it counts. Featuring a fully laminated 5” IPS display with no air gap and sculpted Corning® Gorilla® Glass, the Nokia 3 offers durability and superb clarity delivering a viewing experience that is second to none. With fewer reflections thanks to the polarised screen, the experience is crisp and clear offering unbeatable visibility even in bright sunlight. With seamlessly integrated 8MP wide aperture cameras (front and back), the Nokia 3 packs a truly premium quality smartphone experience into its compact and elegant form.

The Nokia 3 is available in four distinct colours – Matte Black, Silver White, Tempered Blue and Copper White – and will retail at a recommended best buy price of Rs. 9,499/-. Vodafone consumers will get 5GB data per month @ Rs. 149** per month for 3 months on their Nokia 3. Consumers will also get Rs. 2500 off (Rs. 1800 on hotels & Rs.700 off on domestic flights) on Makemytrip.com

Pure Android

All Nokia smartphones will be shipped with the latest pure Android OS. With guaranteed monthly security updates, Nokia smartphones will always be safe, up-to-date and clutter-free – putting choice at the heart of the consumer experience. And with the Nougat comes the latest features including Doze, which saves battery life while the phone is in a pocket or bag.

The new Nokia smartphones also feature Google’s most recent innovation, the Google Assistant, building further on a great Android experience. Our teams have worked together to ensure conversations with the Google Assistant happen seamlessly on Nokia smartphones.

Channel and after sales strategy:

HMD Global has appointed over 400 distributors in India to support its range of smartphones and feature phones. Through this network, Nokia smartphones and featurephones will be available at more than 80,000 retail outlets across the country.

The company is also investing in a robust after-sales network branded Nokia Mobile Care. By June end, over 300 cities will have a Nokia Mobile Care presence. In addition, consumers will have the opportunity to avail a device pick-up/drop service in 100 more cities. For the new age millennial consumer, we will also have Nokia Mobile Care support in the form of voice and web support.