Networks and Services | EE Debuts Truly Unlimited Plans in the UK

EE is launching the ultimate unlimited data plans on the best mobile network in the UK as rated by independent testing experts RootMetrics, for the sixth year running.

Created for customers who want a completely unlimited experience, the new EE unlimited data plans come with no speed restrictions and are available for 4G and 5G SIM-only and smartphone plan customers from EE shops, over the phone and on ee.co.uk.

Customers who want the ultimate smartphone experience on the UK’s first 5G network, can now take a 5G unlimited Smart Plan. As well as access to 5G, customers will never run out of great entertainment on the go, with the option to add an inclusive Amazon Prime Video subscription, HDR BT Sports App access and Roam Further Pass for the duration of their plan.

This gives customers access to more than £25 worth of EE benefits each month, letting them watch movies, original TV shows and live sport on the go, all on EE’s award-winning network.

Customers with an unlimited 5G Smart smartphone plan will be able to choose from the widest range of 5G smartphones available from any UK network, starting from £69 per month. Alternatively, customers can choose an unlimited 5G SIM-only Smart plan for just £44 per month with the same benefits.

Customers who want access to the UK’s biggest and fastest 4G network can sign up for unlimited smartphone plans start from just £64 per month. 4G Smart Plan give customers two Swappable benefits, so they can choose the perks that best suits them at the start of their plan and then swap them for any of the other available benefits as their needs change. Swapping benefits is easy - customers simply switch online or via the My EE app.

EE is making unlimited data available to 4G SIM-only customers too, with prices starting from £34 per month for unlimited data on a 4G SIM-only plan and £39 for unlimited data on a 4G Smart SIM-only plan, which comes with two Swappable benefits.

All EE unlimited 4G and 5G data plan customers get the fastest speeds EE is able to offer and customers can use their plan to tether to other devices. What’s more, all of EE’s unlimited plans come with a 100GB monthly giftable data allowance, so customers can gift their data to additional lines linked to the account, and this increases to 120GB of giftable data if taking a 5G Smart handset plan.

Edward Goff, Marketing Director at EE, said: “If you want an unlimited data plan, you should get it on the UK’s best network, with the coverage and speeds that let you make the most of it. Our new unlimited range offers customers the ultimate smartphone experience in more places across the UK than any other network, all with no speed caps and great swappable benefits like Amazon Prime Video and BT Sport.”

In addition to swappable benefits, those with unlimited data on an EE Smart Plan can Upgrade Anytime, allowing them to upgrade their smartphone whenever they want and switch to the latest smartphone models before the end of their contract.

Those on a pay monthly Smart handset plan bought directly from EE will also benefit from new EE Service Packs at no extra charge, including a customer handset lifetime guarantee and annual device and account MOT, helping to keep customers’ smartphones in tip-top condition.