Mobily Picks CSG to Enable Digital Transformation

Etihad Etisalat (Mobily) announced a multi-year extension to its partnership with CSG. Mobily will deploy CSG’s innovative suite of revenue and customer management solutions to accelerate growth, introduce new products and services and evolve the customer experience through traditional and digital channels.

“Mobily is committed to its strategic vision of becoming a fully integrated operator. Ongoing transformation programs will enable Mobily to continue providing world class communications services, combined with an exceptional digital experience for our customers,” said Alaa Malki, CTO at Mobily.

“By capitalizing on our two companies’ combined industry knowledge and customer engagement expertise, this new era in our strategic partnership will empower Mobily to provide exciting digital products and services that simplify and enhance our customer journey and experience. Our partnership with CSG supports our corporate strategy, technology innovation and advancement of our service offerings to our rapidly growing customer base. It also supports our overall transformation goals of being an agile and dynamic company that capitalizes on opportunities presented by 5G and beyond, whilst providing a unified customer experience across all Mobily communication channels,” added Malki.

CSG will deploy a full-stack solution that optimizes Mobily’s ability to increase process agility and go-to-market flexibility, while lowering expenditures. The CSG solution will shift Mobily’s billing and revenue management operations to a consolidated managed services model, replacing existing legacy systems with one that digitally transforms Mobily’s systems and business operations.

"Mobily truly exemplifies industry leadership, fully aligning itself with Vision 2030 to help drive a vibrant and sustainable digital economy across the Kingdom of Saudi Arabia, while providing an exceptional experience for its customers,” said James Kirby, head of CSG’s EMEA business. "CSG is pleased to open a new chapter in our twelve-year partnership with Mobily, driving their digital transformation, while strengthening their position in a highly competitive Saudi market.”