Micromax Unveils Canvas Xpress 2 for INR 5999 exclusively with Flipkart

Continuing its commitment to democratize technology, Micromax Informatics Limited has reinvented the smartphone market with the launch of India’s most affordable Octa Core smartphone– Canvas Xpress 2, in a strategic exclusive partnership with Flipkart, India’s e-commerce marketplace.

Targeting the new age multi-tasking youth, the smartphone comes with a compelling 1.4 GHz Octa Core processor, 13 MP camera, 5inch HD IPS display, and more, at a disruptive price of INR 5,999/-.

The new 3G smartphone is a combination of powerful processor and innovative features, reiterating Micromax’s commitment to connect the next billion consumers to internet and innovation. Users can register exclusively on Flipkart starting from 27th July @6pm till 3rd August 2015 Mid-night to book the new smartphone at a break through price of Rs. 5,999/- and the first flash sale is on 4th August 2015 from 2pm onwards. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart. The partnership with Flipkart further simplifies the process for millions of new-age Indian consumers across 8200 pin codes to get the Canvas Xpress 2 with just a few clicks.

Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics Ltd. said, “India has over 100 Mn youth population in the age group of 18-25 years who are spending 55% of their time multi-tasking across applications. Catering to this need of the mass Indian youth, we are today proud to announce the launch of Micromax Canvas Xpress 2- the most affordable Octa Core smartphone in the market. This move will further consolidate our position as the clear market leader in the sub INR 7,500 category. We will continue to disrupt the market with similar innovations in collaboration with strategic partners like Flipkart; to keep achieving our mission of democratizing technology for the masses”

Amitesh Jha, VP – Retail, Flipkart said, “Micromax is known for revolutionizing the Indian smartphone landscape with their innovative and affordable products. We are happy to launch Micromax’s latest – Canvas Xpress 2 as a Flipkart exclusive. Offering a new smartphone packed with exciting features and a powerful processor to our shoppers, we are confident that this product will resonate with our young customers.”

Unique Design Language

Flaunt your personality like never before- as the Micromax Canvas Xpress 2 comes with a jet black finish adorned with a gold rim and a narrow bezel to give your phone the most stylish look!

Best of HD Viewing experience

Epitomizing excellent graphic quality, the smartphone sports a 5-inch HD IPS display fortified with Corning Gorilla Glass 3 with Native Damage Resistance delivering sharper and more vivid colors, intuitive contrast enhancement with incredibly strong, shatter and scratch-resistant glass.

Experience speed like never before!!!!!

Enjoy powerful performance with the ultra-fast 1.4 GHz Octa-Core processor packed with a 1GB LPDDR3 RAM, 8GB ROM (expandable up to 32GB) promising exceptionally fast performance, smoother transitions and a fluid experience for the heaviest of users. Squeezed in that sleek body is a 2500 mAh battery which gives you a talk time of 9.5 hours and 393 hours of backup on standby mode; so now you can binge on the entire season of your favourite sitcom without any interruptions. Currently running on Android KitKat 4.4.2, the phone will be upgraded to Android Lollipop 5.0 through FOTA soon. Simply tap the Google bar and say "Okay, Google" on the home screen, customise your contact list and get immersed in action with the exciting new smartphone.

Stunning Audio

Experience the best in class audio quality with Micromax Canvas Xpress 2 as it comes loaded with Cirrus Logic Wolfson Stereo DAC and Bottom speakers to ensure non-muffled sound

Razor Sharp Images

The new Canvas Xpress 2 redefines your photography experience as the smartphone is equipped with a 13 MP AF camera with OV sensor, 5P Largan Lens and Blue Glass Filter to provide imaging capabilities that are powerful enough to fulfil every shutterbugs needs. Taking selfies is a cake walk as the smartphone adorns a 2MP FF front camera with OV sensor and panorama mode for the selfie enthusiasts. To add to the icing, the camera comes with the latest OmniPixel3-HS pixel architecture and OmniVision's proprietary sensor technology which eliminates common lighting and electrical sources of image contamination, such as fixed pattern noise, smearing, etc. The new smartphone comes with Professional camera mode (with ISO, HDR, White Balance, Scene mode) which allows you to click picture like a pro and Live Photo mode which captures the entire moment –from pressing click to saving it .

Make Your Life Easier!

· Smart Gestures - Customize gestures as per your comfort right on the home screen! Use Pinch In, Pinch Out and Double finger swipes to make access to your favourite apps instantaneous!

· Quick Look - Get feeds from your social media accounts, weather updates and latest news on a single screen through Quick Look

· Camera Widget - Get one touch control for multiple modes of camera. Take front and back shots at the same instant. Click cool selfies with the Selfie mode. Simply press the stable shot button and capture your moments as soon as your hands are stable