Micromax launches Canvas Pulse 4G in India

Micromax Informatics has launched Canvas Pulse 4G, the latest entrant in the company’s online 4G LTE smartphone portfolio. With the launch of Canvas Pulse 4G, Micromax has further strengthened its portfolio of 4G LTE smartphones to 14 models allowing customers to have superfast internet connectivity and faster downloads.

Available on the open sale model on Flipkart, the Canvas Pulse 4G is a premium product offering a perfect amalgamation of best-in-class technology specifications and superior aesthetics ushering faster adoption of 4G amongst the nook and corners of the country.

Targeted at the new age digital initiatives, the new smartphone from Micromax aims to cater to the growing needs of the millennials who want to be always connected whether at home or on-the-go. And with this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2 and Xpress G. In less than 5 months, Micromax sold over 500k units of Xpress series.

Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Ltd said, “India is currently at the cusp of 4G evolution, and Micromax is fully prepared to lead this march with a range of 4G devices from value to premium segments, which deliver best-in-class performance and design across price points for the diverse Indian consumers. Our latest launch, Canvas Pulse 4G is our premium yet powerful product with Flipkart offering 3GB RAM and Octacore at a never before price reiterating our commitment to democratizing technology for the new age digital natives who want to be connected all the time. Our strategic partnership with Flipkart has helped us consolidate our strong foothold in the value for money segment of the online channel and with this launch we are aiming to target the premium segment of our target audience.”

The Canvas Pulse 4G, apart from being a 4G enabled smartphone, has been designed to meet the needs of the Indian consumer. Extending a differentiated 4G experience, the smartphone addresses three key consumer needs of a large immersive display & good form factor, a cost-efficient internet experience and heightened & efficient performance. Power packed with a 5-inch HD IPS display, a powerful 1.3 GHz octa core processor and a 3GB DDR3 RAM, the Canvas Pulse 4G promises to deliver unparalleled 4G smartphone experiences.

Vignesh Ramakrishnan, Director - Flipkart, said, “We are happy to announce the exclusive launch of Micromax Canvas PULSE 4G on Flipkart. With the gaining popularity of 4G smartphones in the Indian market, this new device from Micromax will offer Indian customers a whole new experience in this space. Packed with an Octacore processor and 3GB RAM, this new offering from Micromax will drive 4G smartphone adoption amongst customers."

POWER REDEFINED

Experience the power infused performance with 3GB DDR3 RAM Mediatek (MT 6753) chipset and 1.3 GHz Octa-Core processor of the new Canvas Pulse 4G. Time travel to your perfect moments with the 13MP Auto Focus rear camera and 5MP FF front camera, making it a perfect treat for the photography enthusiasts. The Canvas Pulse 4G comes with a long-lasting battery capacity of 2100 mAh to enable the consumers to do a lot more with their smartphones.

PREMIUM AESTHETICS

Flaunt your phone wherever you go; be it board meetings, or fashion shows or parties as the Canvas Pulse 4G the smartphone features a sturdy metal frame exuding a sleek appearance and a stylish design. Canvas Pulse 4G’s irresistible design foregrounds Micromax’s design philosophy which exhibits a seamlessly blended body design, embodying strength and a premium feel through meticulous craftsmanship.

LOUDER SOUND, DEEPER BASS

Be it your favorite A.R Rahman song or your classic Michael Jackson collection, explore the world of music at your fingertips as the smartphone comes with the AAC 1318 speakers and NXP sound solution for the music aficionados which enable louder sound, deeper bass and unmatched sound clarity with less clipping in the amplifier and less distortion from the speaker.

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available for the consumers, taking its portfolio to 14 devices at a diverse price points of 6499/- to 14999/. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.