Micromax intros Canvas Spark for INR 4999, Aims to further drive mass smartphone growth

Continuing its commitment to democratize technology, Micromax Informatics Limited, has launched its latest 3G smartphone – Canvas Spark in its pursuit to connect the next 100 million in the country.

Intended to ignite the 3G smartphone adoption in the country, the Canvas Spark is the 4th in series of new 3G launches from the company after the S300, D320 and Q324.

Promising an unparalleled experience through a combination of better performance, bigger screen, good battery life and optimal processing power, the Canvas Spark will be available exclusively on Snapdeal at a disruptive price of Rs 4,999/-.

Users can register on the website starting 12:00 pm on 22 April, 2015 to book their smartphone. The partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers to get the Canvas Spark with just a few clicks.

Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Ltd. said, “Around 70mn Indians are upgrading to smartphone annually driven by the need to get connected to mobile internet. If we look at the current scenario, only 2mn smartphones sold monthly are under Rs 5,000/- vs. over 10mn feature phones which presents a huge opportunity to upgrade through a new offering. Today’s launch reaffirms our commitment to make technology accessible for everyone, and introducing more people to the best of the connected world.” He further added, “With a stellar new design, ease of use, faster performance and latest Android software, the Canvas Spark is in line with our strategy of combining the best hardware and software at the most affordable price points without compromising on the consumer needs. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”

Commenting on the partnership with Micromax, Kunal Bahl, Co-Founder & CEO, Snapdeal said, “Mobile is driving and will continue to drive the next wave of digital commerce growth in the country. The availability of affordable smartphones is one of the key factors fuelling this growth. With their range of affordable power packed smartphones, Micromax has emerged as a leader in this product segment. Our partnership with Micromax has been long standing and we are excited to be partnering with them on the launch of their latest offering. We are confident that we will see a positive response from our customers on this launch. We look forward to working along with Micromax on future product launches as well.”

Unique Design Language

The sleek and stunning looking the Canvas Spark will be available in a choice of two colours - White & Gold and Silver & Grey. With a seamless design, the compact, easy-to-use smartphone weighs only 134 grams, feeling great in your grip.

Better Viewing and Camera Experience

Exemplifying excellent graphic quality, the smartphone sports a 4.7-inch qHD IPS display delivering stunning color consistency and is fortified with Corning Gorilla Glass 3 known for being incredibly strong, shatter and scratch-resistant. Paired with a new generation M8 Largan Lens and OV sensor 8858, users can take sharp, clear images with the 8MP AF rear camera and perfect selfies with the 2MP FF front camera making it the best companion for the photo enthusiasts. In addition to all this, the device offers a host of innovative camera functions like the face beauty mode.