Micromax Expands its Canvas Series and Unveils Juice 3 and Juice 3+ Smartphones

Expanding its Canvas family of smartphones, Micromax Informatics has introduced two new smartphones in its Canvas Juice series in India.

The all new Canvas Juice 3 and Canvas Juice 3+ come power packed with ultra-long lasting 4000 mAh batteries to meet the ever increasing needs of Indian consumers on the move.

For many Indians, a smartphone is the only most personal device that isn’t shared with anyone in the family. It is also becoming a multimedia entertainment and work hub and is used from simple browsing to connecting with people as well as fulfilling multimedia needs and work commitments. In order to carry out these multiple tasks, one needs a smartphone with long lasting battery and the Canvas Juice 3 and 3+ have been created keeping this in mind.

Commenting on the launch, Vineet Taneja, CEO, Micromax said, “At Micromax, we have always been committed to address today’s smartphone users’ biggest need of long lasting batteries. With the introduction of two new smartphones in our Canvas Juice series, we aim to create a perfect value proposition enabling our highly mobile consumers to make the most of these heavy duty marathon batteries for work and entertainment requirements”.

Designed for precision and sturdiness, both the smartphones are driven by 1.3GHz quad core processor and a 2GB DDR3 RAM enabling seamless multi-tasking. The new devices ensures a bold, colorful, and responsive UI design for an engaging mobile experience with a host of applications and improved features. Running on Android Lollipop 5.1 and Lollipop 5.0 respectively, the Canvas Juice 3 and Juice 3+ also offers 8GB ROM and 16GB ROM respectively and 4.79GB internal memory which can be expanded up to 32GB to help you store and carry all the entertainment content while on the move.

The Micromax Canvas Juice 3 features a 5-inch HD IPS display with Corning® Gorilla® Glass 3 protection and offers talk time of 14 hours and standby time 514 hours. Canvas Juice 3 comes with a resounding pair of 96dB speakers with Cirrus logic Wolfson stereo DAC which deliver 3 time louder sound than the Canvas Juice 2 and improved sound quality. Using the Micromax Canvas Juice 3+, consumers can enjoy watching videos on its 5.5-inch HD IPS display which is also protected by Corning® Gorilla® Glass 3 shield ensuring fast response, superior graphic performance, scratch resistant and durable display. The Juice 3+ offers talk time of 12 hours in 2G, 8 hours in 3G and 500 hours standby time.

The Canvas Juice 3 is priced affordably at Rs 8,999/- respectively and is available across online and offline stores while the Canvas Juice 3+ will be available by September end.