Micromax Brings Best in Performance and Power, Launches the Canvas 5 Smartphone for INR 11,999

Expanding its Canvas series, Micromax Informatics has unveiled its latest flagship Canvas 5 in India. The Micromax Canvas 5 smartphone brings together an aesthetically appealing form factor without compromising on other features such as power, battery, screen size and resolution, and camera, making it the ‘Complete Smartphone’ for India's evolved user.

With an increased 3GB RAM, 2900mAh marathon battery and 4G LTE capability, the smartphone ensures seamless multi-tasking at unbelievable data speeds.

With Canvas 5, Micromax is looking at further breaking the price and performance barrier to ensure accessibility to a complete no compromise smartphone for the tech savvy segments of the market like the urban youth who look for a perfect fusion of brute force and elegance to do a lot more with their phones.

Further, to make it easily accessible to consumers, Micromax has tied with Bajaj Finance to run a ‘12 month EMI scheme’ wherein consumers will have to pay four advance EMIs at the time of the purchase. Not only this, the consumers will be provided with a 7 day doorstep service policy promising a more convenient user experience.

Commenting on the launch Vineet Taneja, CEO, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings and the success of our Canvas series is a testimony to this. With the launch of Canvas 5 around Diwali, we are introducing our newest Canvas flagship that will be game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance.”

"The brand’s consistent growth in the market has made us confident that we are headed in the right direction and would continue our pursuits to breach barriers and reach newer heights further consolidating our leadership in the market.” He added.

A true performer!!

The Canvas 5 with its superfast 4G LTE capabilities and a 3GB DDR3 RAM give the consumers all the tools right at their fingertips to accomplish all the tasks at the speed of light. The device propels power infused performance as one can surely push boundaries with 64-bit performance processing data at the speed of light. Power packed with a 1.3GHz Octa Core processor, the smartphone is perfect for multitasking and efficiently running applications of any kind.

Building on its multitasking features in the Canvas series, the Canvas 5 has the added Video Pop-Out feature which allows users to “pop-out” the video from the video player in a separate window, and move it around. To top it all, the new smartphone comes with the Smart Wake Gestures which are primarily designed for convenience and quicker accessibility.

Super Design

Exemplifying sleekness and simplicity, the Canvas 5 sports metal frame with streamlined design giving the smartphone a visual thickness of 8.5mm, making it look nothing less than a master-piece.

Camera - Deeper focus, Sharper Shots!!

Equipped with a 13MP camera with 3M2 image sensor, the Canvas 5 promises the users an outstanding shooting experience with PDAF, picture in picture feature, 5MP FF front camera, video pop-out, panorama mode with 4X zoom, night mode, pre and post photo settings. Pre-settings allow you to make yourself pretty on the aspects skin smoothening, sharpening and eye enlargement before you click a selfie. Post settings helps removes under eye bags, blemishes, makes skin soft, brighter and eyes brighter.

Screen with depth

At 423ppi, your captured moments are displayed with more depth and sharpness. Equipped with a 5.2-inch FHD (1920×1080) IPS screen, the screen is a visual banquet with 16.7M colors splashed across the exquisite display breathing life into graphics. Full Lamination Technology in the smartphone improves sunlight readability drastically at the same time utilizing battery power judiciously.

Battery with Ultra STAMINA!!

The 2900 mAh battery of the phone has the Content Adaptive Backlight Control (CABC), which helps to manage power and also enables the consumers to adjust the image being displayed so that it seems brighter, allowing the actual backlight to be dimmer. The battery is designed to support talk time of 10 hours and standby time of 275 hrs enabling you to do a lot more with your smartphone.

The new Canvas 5 smartphone is disruptively priced at Rs. 11,999/-, and is available in two colors; Space Grey and Tan Brown.