Micromax brings back Canvas 2 in partnership with Airtel, Corning

Canvas 2 the smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition.

Micromax Informatics Ltd., today brought back the nostalgia as it unveiled the 2017 edition of Canvas2, one of its iconic smartphones, targeted to disrupt the mid-range smartphone segment.

Not only this, Micromax Canvas 2 comes pre-bundled with Airtel 4G and offers unmatched value with one year of free 4G data and calling minutes at no additional cost. Customers purchasing the Canvas 2 device will enjoy free 1GB 4G data per day and unlimited calling to any network in India for one year, enabling them to enjoy the Canvas 2 experience India’s best smartphone network.

The new Canvas2 is the first smartphone in its price segment with a Corning® Gorilla® Glass 5.

The strategic collaboration with Airtel and Corning is a unique proposition to the users across the country, to accelerate connectivity and durability, thus fuelling faster smartphone adoption.

The company also aims to recreate mega Akshay Kumar’s aura as it announced, roping in the national award winner and mega Bollywood superstar, as the brand ambassador for Micromax’s handset segment.

Building on the unprecedented success and nostalgia of Canvas 2, Micromax aims to give consumers a device with incredible user experience, great specs and other desirable features. Micromax expects to further consolidate its stronghold in the market as it aims to sell more than 2 million Canvas 2 smartphones in the country in the next one year.

The new smartphone also comes with 1 Year of screen replacement promise which is applicable from the date of activation and is valid for 1 screen replacement**. Users can avail Unlimited Calling (Local/ STD), 1 GB 4G/3G Data per day (4G handset with 4G USIM) for 1 year as per Standard Fair Usage Policy (FUP) applicable.

Commenting on the launch, Rahul Sharma, Co-Founder, Micromax Informatics said, “Canvas2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, which reinvented the way consumers looked at their smartphone as it led to the democratization of technology in India. Over the last few months, as the Indian handset and telecom industry has undergone dynamic shift, the focus of consumers is shifting from just the hardware, to overall connected experience. Therefore, to address the consumer needs, we are happy to partner with Airtel to offer a full year of unlimited calls and 4G data with the new Canvas2, which will help drive large scale adoption throughout the country. Our partnership with Corning has also helped us make Canvas2, the first smartphone to offer Corning® Gorilla® Glass 5 in its price segment. We expect Canvas 2 to yet again set a bench mark and revolutionize the overall smartphone adoption.”

John Bayne, Vice President and General Manager, Corning Gorilla Glass, added, “We are pleased to work with Micromax to bring the superior drop performance of Corning Gorilla® Glass 5 to their mid-segment customers. According to our polling, as many as 85% of Indian mobile phone users drop their device at least once a year* and the fear of damaging their device when they do rates as high as 65%. Corning Gorilla Glass 5, our best cover glass yet, improves drop performance far outperforming competitive glass designs. We’re thrilled that Micromax is the first Indian device company to incorporate our most advanced Gorilla Glass into its flagship Canvas device to give its mid-segment customers an unrivalled performance.”