M1, Keppel Electric partner to offer new power plans in Singapore

M1 Limited (M1) and Keppel Electric, an electricity retailer in the nationwide Open Electricity Market (OEM), have announced their enhanced collaboration to enable customers to sign up for electricity plans across all M1 shops nationwide.

Following the successful soft launch of the Jurong OEM in March this year, the nationwide OEM will be rolled out progressively in the next six months, starting from 1 November 2018 for residents residing within Postal Code 58-78. Customers will now be able to enjoy exclusive offers and bundled discounts when they sign up for electricity plans at any M1 Shop.

“We are pleased to extend our partnership with Keppel Electric to offer customers exciting perks and cost savings in this exclusive joint offering which will now span across the island. Capitalising on M1’s extensive customer reach in Singapore and Keppel Electric’s strong brand proposition in the local electricity market, this joint collaboration in the liberalised energy market will provide greater value and convenience to both our customers,” said P. Subramaniam, Chief Marketing Officer, M1.

“The response from the Jurong soft launch has been well-received and we are delighted to deepen our partnership with M1 to launch a new series of exclusive and exciting bundled offers for the coming OEM launch. Residential consumers can now sign up conveniently at any M1 store,” said Janice Bong, General Manager, Keppel Electric.

Since April 2018, M1 and Keppel Electric collaborated for the soft launch of the Jurong OEM by enabling customers to purchase electricity plans offered by Keppel Electric at the M1 Shop located at IMM Jurong, which was sought-after by customers.