Lukup Media Unveils Dual Play Service in 4 Indian cities

Lukup Media, India’s first converged TV and Internet access provider, has commercially announced the launch of its services in select areas of Mumbai, Hyderabad, Pune and Bangalore.

Lukup Media is India’s first dual play provider and offer linear television, video on demand  and Internet access through a single connection and for a single monthly subscription. The Lukup Media network is an IP platform and uses last mile cable and fiber networks to deliver content and internet access.

The subscription plans begin at Rs 990 per month for more than 140 free-to-air linear channels, 500 GB network storage to record TV, 30 GB broadband data and includes Rs. 300 credit to subscribe to standard definition and HD pay TV channels and video on demand content.

The company is working on adding popular video on demand services on its IP platform. Viewing Television and Video on demand do not incur any internet access charges. Subscribers get free credit in every pricing plan that gives them the freedom to create their own Lukup plan, based on their individual choice and requirement.

The Lukup Media service is delivered to consumers using a device called the Lukup Player which combines the functionality of a TV set top box and a broadband router. The Lukup Player can be connected to a TV and can also stream licensed content to second TV screens and wireless music systems.

Multiple mobile devices and PCs can also access the internet through the Lukup Player. The Lukup Player can be remote controlled using a mobile phone application which lets users browse, search, record content and also rewind back TV channels up to 7 days back with Lukup Media’s unique ‘catch up TV’ feature. Users can also access permitted TV channels and video on demand content out of home using the mobile application.

“The Lukup Media service will change the way we watch television and access content and internet on multiple devices at home. The manner in which we have converged different services will transform the media landscape. This is a first of its kind technology in India, is state of the art by global standards and is entirely Made in India.” commented Kallol Borah, Founder and Chief Executive Officer of Lukup Media.

The Lukup Media service is available through local cable TV network partners and the Lukup Player is also available online on Amazon and the company’s website, http://www.lukup.com.  It is priced at Rs. 6,000/- (exclusive of taxes) for the multi-screen variant, and the single screen variant is priced at Rs. 5,000 (exclusive of taxes).