Lazada Philippines Helping SMEs Expand Reach Via Online Shopping

Globe Telecom, through its micro, small, and medium enterprise arm Globe myBusiness, recently entered into a partnership with leading online shopping proponent Lazada Philippines, in time for the latter’s coming 6^th anniversary, to help SMEs in the country grow and succeed, particularly in the online shopping sphere.

Globe myBusiness is the preferred digital partner of entrepreneurs in terms of coming up with significant and relevant business solutions, and is one of the enablers of e-commerce in the Philippines.  Availing Lazada through Globe myBusiness allows its customers to have premium placement ads on the Lazada homepage to promote their products and attract more buyers, with a chance to be featured in the Globe myBusiness Marketplace housed in the Lazada website. The subscription also comes with waived sales commission capped at P5,000 per month.

This way, Globe myBusiness and Lazada would be able to help more SMEs expand their reach through online selling and provide a worry-free shopping experience to their customers. This also encourages aspiring entrepreneurs to look into the e-commerce space to promote their products or services using technology solutions from Globe myBusiness.

"We are very happy that Globe myBusiness has chosen to partner with Lazada in championing the success of our SMEs in this age of digital retail. We are positive that our marketplace service tools, trainings and digital solutions will revolutionize the way they do business. This marks the beginning of a bigger future for every entrepreneur," said Raymond Alimurung, Chief Business Officer for Lazada Philippines.

“We believe in strength through partnerships–and strategic partnerships with other enablers help us turn this vision into a reality. This is why we partnered with Lazada Philippines to enable online sellers to bring their products to where the market is,” said Derrick Heng, Senior Advisor for Globe myBusiness.

He added:  “As more and more people turn to their phones and gadgets to shop online, there is a great opportunity waiting to be taken advantage of. Lazada’s success is proof of this. To complement Globe myBusiness’ solutions, Lazada Philippines will enable them to reach the growing online market–creating our formula for digital success.  We are only just beginning but through this partnership, we can take great strides in bringing the future of retail today.”

Likewise, Debbie Obias, vice president of segment marketing for Globe myBusiness said that many entrepreneurs have already seen the advantages of Globe myBusiness solutions and how they have changed the way SMEs run their business. This time, she said Globe myBusiness wants to show that with an online store, profits are no longer limited by the number of customers that can physically visit a brick-and-mortar location.

“Anyone can sell across towns, municipalities, cities, and even across borders, removing all geographical limitations. With this initiative, we hope to spur further interest among the entrepreneurs to try selling their quality products and services in a non-traditional way, which is through Lazada Philippines, and discover a new way of doing retail,” she said.

To showcase the partnership, Globe myBusiness and Lazada introduced the future of retail in the 21^st century via the DigiMall which served as a re-imagination of the marketplace using a “digital” shopping mall. Local quality products from Lazada merchants were displayed through an interactive set-up.

Apart from the DigiMall, Globe myBusiness Academy and Lazada earlier joined hands in providing a series of workshops and business consultations entitled, “AdvantEDGE.” This is a free learning session for all online sellers regardless of their type of business and includes a healthy exchange of knowledge and experiences to help participants understand mistakes and how to correct them. This is also aimed at making business management easier, all through the power of business solution products provided by Globe myBusiness.

Lazada.com.ph is part of Lazada Group which operates Southeast Asia’s number one online shopping and selling destination in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Pioneering e-commerce in the region, Lazada provides customers with an effortless shopping experience and retailers with simple and direct access to the largest customer base in the Southeast Asian region.