Karbonn forays into mobile accessories segment, launches Multipower bank

Karbonn, a Smartphone player in India, diversified into a new business segment with the launch of Karbonn Mobile Accessories vertical.

The mobile accessories portfolio includes a range of Power Banks and Screen Guards to bring quality and technologically robust mobile phone auxiliaries to customers at a competitive price-point.

Commenting on the launch of Mobile Accessories Vertical, Shashin Devsare, Executive Director of Karbonn says, “The increasing mobile adoption in India has given an impetus to the demand for mobile accessories market which is burgeoning rapidly. Currently, the accessories market is dominated by grey market products which impact the functioning and efficiency of the device. The move towards expanding our product portfolio to include mobile accessories is aimed at offering the consumer the choice of technologically superior mobile auxiliaries which are affordable. We are highly optimistic about the growth of Karbonn’s accessories vertical and expect it to touch 100 crores by the end of FY 2015-2016“

Karbonn Accessories portfolio include the next generation Lithium- Polymer power banks which are safe, light and compact and have high power density which ensures uniform charging. The devices are available in three power variants including 5,000mAh, 7,000mAh and 10,000mAh and are touch enabled for convenient usage. The stylishly designed devices are extremely lightweight with an elegant matte finish and are fitted with intelligent IC for efficient load fluctuation management.

The 7,000mAh and 10,000mAh power banks introduced by Karbonn are equipped with dual charging ports for charging more than one mobile device and LED indicators for capacity status. The 10,000mAh power bank, which is India’s first multipower bank, is a multi-functional device fitted with an LED torch for illumination which also doubles up as a TF card reader and has dual charging ports with a sleek LCD display for indicating power capacity. The power banks priced at 999 upwards would be available for sale on Snapdeal from tomorrow, March 24.

Karbonn also offers a range of superior quality screen guards under the brand “Ultra Clear” customised for Karbonn mobile devices. The strong and durable screen guards offer high touch sensitivity and are varnished with a special anti fingerprinting coating for smooth operation. Karbonn scratch guards are extremely sturdy and scratch-proof for minimal wear and tear. The screen guards would be available across retail stores and ecommerce portals.