iQOO set to Foray into India, Launch 5G-Enabled Smartphone

Setting up its base in India's tech-capital Bengaluru, iQOO will focus on superior performance and will be India’s first smartphone brand to provide a 5G-enabled Snapdragon 865 processor with its soon-to-be-launched first product

Close on the heels of its success in China, iQOO is set to bring its innovation and power-packed tech experience to India. The brand, marking its entry into the country, forays into the premium smartphone segment addressing the needs of today’s data and content hungry generation. iQOO, as a brand, will be dedicated to the tech-savvy and daring crowd with the highest expectations for smartphone performance.

iQOO is positioned to address the inflection point in the technology ecosystem with 5G around the corner, which will bring in the true value of connectivity. The brand will offer a strong portfolio of devices equipped to manage high-powered applications and use cases. With the brand’s motto “I Quest On and On”, products from the house of iQOO will offer an impressive mix of best-in-class performance, industry-first specs and a refreshed feel to the stock Android user experience.

The brand will soon launch its first product for the Indian market in February with many industry-first specifications. The first device from iQOO will be India’s first smartphone running on the latest Snapdragon 865 processor with 5G capabilities.

Highlights of the Upcoming iQOO Device

First 5G-Enabled Device to be laucnhed in India

Coming with Snapdragon 865 Microprocessor

To be available in two variants in India

Furthermore, the device will also be backed by robust performance capabilities in the charging, gaming, and design department, providing phone phonetics uninterrupted content consumption.

Expressing excitement at the brand launch, Gagan Arora, Director-Marketing – iQOO, said, “We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience, be it using multiple apps, downloading heavy files or just social media. Consumers today look for power-packed performance, and that is exactly what we offer.

We are proud to share the same ethos and values exhibited by today’s younger generation who grew up in the internet era. We are confident that the values of the iQOO brand resonate strongly with this audience. iQOO is a brand that understands, is in-sync and progresses with them.”

With a promise to change the way consumers use their mobile devices, iQOO offers highly personalized, innovative solutions that make it easy for users to get the most out of their device. The essence of iQOO products is speed. Supported by industry-leading 5G technology, the iQOO brand is built for a fast-moving generation. Blending superior performance with sleek design, iQOO handsets are equipped with powerful processors and sharp displays, enabling a seamless user interface experience.

Speaking about the compoany's first innovative offering for India, Gagan Arora said that the upcoming product will have a technology-innovation related to battery and provide new-age experience to the consumers. "This brand starterd its journey in March, 2019 and was able to sell more than 200,000 devices on day 1. So, it has ben well accepted in the market. This is the first time the brand is going out of China and it will be a global launch of the product from India. And as far as availability is concerned, we will start our India operations by focusing on the online segment and then move towards having an omnichannel approach in india," he added.

After witnessing a successful launch in China, iQOO is entering the Indian premium smartphone market with a strong brand proposition. This is the latest brand coming from the house of BBK which is already firmly entremched in the smartphone space and owns immensely successfull brands like OnePlus, vivo, OPPO and Realme.

iQOO stands for “I Quest On and On”, reflecting the brand’s relentless pursuit of perfection. iQOO was created to deliver a unique experience to young, technology-savvy consumers, who are under-served by the current smartphone market.

iQOO was born to be a challenger, just like its users. iQOO phones are built for those consumers who are naturally skeptical of the status quo and constantly seeking to improve themselves. For those who want to further their ‘quest’ online, iQOO products feature an advanced gaming mode that supports the ultimate experience for mobile gaming.