ip.access enhances T-Mobile’s retail-based customer analytics with PRESENCE

ip.access and T-Mobile Poland, have completed a Proof of Concept focused around delivering enhanced retail based customer analytics.

The first stage of this activity saw T-Mobile install PRESENCE sensors in retail stores in Warsaw. The solution enables T-Mobile to recognise subscribers as they enter the store. Since there are more than 5 million T-Mobile subscribers with opt-in consents the amount of data analysed thanks to ip.access PRESENCE sensors is tremendous and there is no other player on the market that can provide such complex analysis on the market at this moment.

From a retail perspective, PRESENCE sensors gather rich analytical data which provide retailers with actionable consumer behaviour insights, as well as the ability to provide personalised marketing promotions when entering selected areas. Importantly the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wi-Fi to be switched on, making it a universal solution.

T-Mobile has been also evaluating how to enhance mobile subscribers experience within their own points of sales located in Poland, and the ip.access PRESENCE service provides the most insight, accuracy and ease of deployment. The PRESENCE sensors fit within the operator’s privacy and permissions frameworks. The high quality data captured by the PRESENCE sensor provides T-Mobile with intelligence in a uniquely valuable way.

Michal Krauze, Business Lead Data Monetisation for T-Mobile commented, “We have been assessing a variety of solutions to enable us to serve our B2B retail customers with better insights. However only ip.access accomplished this task and helped us with harnessing data on a geographical level that was not accessible before – inside any retail store.”

"This innovative collaboration is particularly exciting for us, as it's the first proof point within T-Mobile for this high value monetisation model." explains Malcolm Gordon, CEO at ip.access. "We look forward to co-operating further with the T-Mobile Group as they expand their PRESENCE sensor derived offerings” adds Gordon.