MWC 2025 | Amdocs Opens GenAI-Focused Experience Lab in North America

Amdocs, a leading provider of software and services to communications and media companies, announced the expansion and evolution of the Amdocs Experience Lab, its cutting-edge innovation facility located in Dallas, Texas. The new lab emerges with a larger physical footprint, AI-centric hardware and infrastructure, and an evolved focus on generative AI (GenAI), serving as an innovation catalyst for emerging GenAI capabilities.

As one of the first telecom-focused labs to showcase production-proven GenAI capabilities, the Amdocs Experience Lab draws on the Amdocs group's R&D innovation centers in Israel and India and brings together the entire suite of Amdocs’ AI and GenAI products and services to showcase tangible, scalable GenAI-powered experiences that span the entire telco lifecycle, from infrastructure to customer care. Additionally, the lab serves as the home of Amdocs’ Open GenAI Lab Incubator, where enterprises, startups and partners alike are able to trial new capabilities in a cohort model, leveraging the best of Amdocs and advanced partner technology in one place. As generative AI evolves to agentic AI, collaboration environments such as our Experience Lab will be the place to create future AI agents for telecom networks.

MWC 2025 | Amdocs Opens GenAI-Focused Experience Lab in North America

According to a recent study, improving customer experience and increasing operating efficiency are two of the top three business priorities for service providers globally. GenAI is uniquely positioned to address both of these imperatives, and visitors to the Amdocs Experience Lab will see firsthand how customers are achieving meaningful results toward this goal. This includes a recent customer trial of the Amdocs amAIz-powered care agent that led to dramatic improvements in the experience of their customers by, for example, improving average handling time (AHT) by nearly 63%.

Visitors can experience the latest GenAI advancements powered by Amdocs amAIz and Amdocs’ rich ecosystem of GenAI partners. These advancements include:

Customer care, sales and technical support digital humans, built using NVIDIA NeMo and Amazon SageMaker
Enterprise ordering and operations optimization, featuring Microsoft Azure OpenAI Service
Customer interaction & agent assistance, featuring Google’s Customer Engagement Suite
Network digital twin and operations, built with the NVIDIA Omniverse platform
AI Factory including Amdocs amAIz, Marketplace & Monetization for NVIDIA accelerated computing platforms and AI services, powered by Dell Technologies’ Servers (w/ GPUs) and Infrastructure Automation Suite
ORAN network automation & pre-staging, based on NVIDIA NIM microservices

“The Amdocs Experience Lab is a physical manifestation of our commitment to technology-enabled innovation, and a reflection of the reality that GenAI is fundamentally changing the way we live and work,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “We’ve built a collaborative space that not only highlights the transformative power of our GenAI platforms but also brings to life how Amdocs and our partners are driving new possibilities for our customers in an increasingly AI-first world, while taking advantage of Dallas’ important role in global technology innovation.”