InFocus launches M530 smartphone at INR 10,999 in India

InFocus, the U.S-based smartphone player has launched the M530 smartphone in India. Available exclusively on Snapdeal.com from June 26, 2015, the M530 is being billed as the ‘Mother of all Camera Smartphones’. With a 13 MP front camera and equally impressive 13 MP rear dual color LED flash camera with optical image stabilizer& F1.8 aperture, M530 delivers spectacular photography experience, while the sleek ceramic-looking back and superbly elegant metal ring reflect the premium taste of India's young professionals and trendy college-goers.

Even though the company is having a e-commerce flash sales model, it is planning to embrace the regular channel partners as well. "As of now we are having our focus towards the online channel partner where we have partnered with Snapdeal - however we are evaluating other channel strategy as well and very soon we will have our focus towards regular channel partners in India," explained, Nitin Garg, Director, Marketing, Infocus.

The M530 comes equipped with a segment-leading Octa-core processor, with a score of 43071 on Antutu to allow for seamless photo processing and smooth 3D gaming. M530 also has 4G LTE connectivity, 2GB RAM, 16 GB ROM (expandable up to 64GB) and a 3100 mAh battery to keep the party going into the night.

Speaking on the launch, Sachin Thapar, Country Head, InFocus Mobiles said,“After much research and careful market study, we realized that today’s young Indians have two specific demands from their ideal smartphone: powerful phone and a camera that astounds, particularly one that gives the best-quality selfies. Keeping these preferences in mind, we have developed a one-of-a-kind smartphone that is a manifestation of all their desires! The 13 MP front camera with flash and the rear camera equipped with dual color flash and F1.8 aperture ensures the clearest, brightest and most beautiful pictures that deserve to be shared with friends and family.”

The 5.5” HD full-lamination display with Corning Gorilla Glass 3 brings your photographs to life, while thescratch and shock-resistant screen is anti-reflective to ensure excellent visibility. The front LED flash results in the crispest and brightest of selfies, and the 80-degree viewing angle means you no longer need those awkward selfie sticks. The Sony Exmor R sensor can capture your most treasured moments even in low light, and for a little touch up here and there, the phone is powered with in-built beauty apps like MeituPic.

Engineered to reflect exactly what clicks with the country’s youth, the InFocus M530 is as stellar to look at as it makes you look in every photograph that you click, and at a delightful price point of Rs 10,999. M530 will be available in 2 colors – White & Violet.