Infinix Debuts Smart 3 Plus with Triple Rear Camera at INR 6999 in India

Infinix, a premium smartphone brand from TRANSSION Holdings, has launched its latest device, ’Smart 3 Plus’. The smartphone is packed with an array of category-first features in the sub 7k segment, most notably a Triple Rear Camera equipped with AI technology.

The newly launched smartphone is powered by the latest Android Pie 9.0 operating systemand will be available exclusively on Flipkart from 30th April in colors of Midnight Black and Sapphire Cyan. For Jiousers, Infinix will also offer benefits worth INR 4500/- with every purchase of Smart 3 Plus.

Smart 3 Plus is the first smartphone in the sub 7k category to introduce Triple Camera with dedicated low-light sensor. The 13MP+2MP Triple Rear Camera has Dual LED flash, and depth focus. Additionally, the phone also has an 8MPfront selfie-camera with AI-driven beauty mode for that ‘perfect’ selfie.

A cutting-edge AI framework boosts the camera capabilities of the phone, enabling Auto Scene detection from 8 different modes to adjust the image accordingly. The rear camera is also equipped with a customizable Bokeh Mode for users to control the background blur effect. Additionally, both the cameras come with a pre-embedded AR sticker panel with 15 designs to add fun and quirkiness while clicking or sharing pictures with friends.

Smart 3 Plus will have a 6.21” HD+ Drop Notch display and 88% screen to body ratio which gives edge to edge access of the smartphone display. The display also offers a brightness of 500 nits, which is considered an extremely good luminance rating. To enhance the phone’s sleek look and premium design, it is fitted with 2.5D curved glass on top and a stylish glass design at the back.

Smart 3 Pluscomes with 3500mAh battery along with AI Smart power saving which gives a full day power back-up to the device. Despite its big battery, the smartphone is just 7.8mm thin and weighs only 148gm. It also comes with Superfast fingerprint sensor and Face Unlock feature for enhanced security.

The phone offers a smooth and faster software experience with XOS 5.0 Cheetah layer that boosts the latest Android Pie 9.0 OS’s operational capabilities and offers an optimized User Interface. For gaming enthusiasts, the phone has a ‘Game Boost feature that allows the entire CPU resources to be dedicated towards a particular game for a seamless experience. With Infinix, users can also multi-task easily by having 2 apps run simultaneously using multi-window functionality. Its Smart photo cleaner tool, auto detects duplicate, blurry and dark pictures to delete them. Essentially, the XOS 5.0 layer improves the Android Pie 9.0 OS experience substantially to make it moreeffortless and intuitive.

Elaborating on the vision behind Smart 3 Plus, Anish Kapoor, CEO, Infinix India said, “Featuring certain category-first innovations while focusing primarily on utility and convenience, Smart 3 Plus is the ideal phone for customers in this segment. Through offerings such as Triple Camera and an immersive experience enabled by AI, Smart 3 Plus will be able to offer high-end smartphone experience for first-time smartphone users. Smart 3 Plusclearly adds a new dimension to our product portfolio, whileadding an aspirational value to the budget smartphone segment at large.”

Founded in 2013, Infinix is brand from Transsion Holdings. Infinix develops devices which offer a premium smartphone experience at significantly lower costs.

The brand has presence in 36 countries across emerging markets of Africa, Latin America, MENA region, South and South East Asia. It was listed among the Top 30 most admired brands in Africa in a listing released by the British Business Magazine African Business.