India’s Tata Communications to focus on Cloud-based ‘Media Ecosystem’ at CommunicAsia 2015

Tata Communications, an innovative communications services provider from India will be showcasing at CommunicAsia 2015, its recently launched cloud-based ‘Media Ecosystem’ that combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform.

CommunicAsia 2015, a global ICT mega event, is happening between June 2-5, 2015 at Singapore’s Marina Bay Sands.

The new media ecosystem by Tata Communications enables seamless global transport and management of content as a cloud-based managed service that supports the distribution of premium broadcast quality content across the globe.

Market dynamics continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and more competition is arising from multiple sectors.

Tata Communications’ Media Ecosystem, powered by its network and video contribution and cloud services, provides the flexibility and scale businesses need as they evolve their strategies in response to this changing landscape.

The flexible and holistic platform provides customers with access to services on demand and reduces costs - ultimately enabling both, content developers through to the owners, with the ability to experiment with new formats, launch new services and channels at the touch of a button.

The cloud based Media Ecosystem includes asset management, workflow management, cloud-based playout, automation and control, storage and OTT platforms as a service. These functions are underpinned by a combination of Tata Communications’ unique network services offerings including its leading IP network, Content Delivery Network (CDN) and Video Connect.

In an industry first, Tata Communications’ unique IZO™ Internet WAN service which offers business-class SLAs across internet connections has also been integrated, widening the opportunities for professional video sharing.

Brian Morris, Vice President & General Manager, Global Media & Entertainment services, will be at CommunicAsia 2015 and he will also be hosting a demo session of the Media Ecosystem at the company’s booth.