India's Salora Drives Customer Satisfaction with Stylish Arya Smartphones

Salora is not a new brand for India, it is quite well entrenched inside the hearts and minds of many Indians as a company which has delivered innovative products. In keeping with its legacy to deliver unique value propositions in India, Salora International has recently forayed into the smartphone space with the launch of its stylish Arya Z2 smartphones in India.

Zia Askari from TelecomDrive.com spoke with Gopal Jiwarajka, CMD, Salora International Limited about the company’s strategy ahead and its core competencies.

[caption id="attachment_11482" align="alignnone" width="300"] Gopal Jiwarajka[/caption]

What are the big priorities for Salora when it comes to pushing its new smartphone range in India?

Change, they say, is the only constant that keeps us all driving ahead. In keeping with the changing times, we have given our vision, our goal and our focus a brand new identity.

As a company which has a rich legacy, our first priority is to ensure that our products are contemporary, stylish, reliable and offer great consumer experience. This is exactly what we are offering with Arya brand of smartphones in India.

How has been the response from the Indian market so far?

The response has been quite astonishing for us. We are pleasantly surprised with the response and we look forward to keep on satisfying our customers in India.

What is the roadmap that Salora is working on towards launching more models under Arya brand of Smartphones?

We have a clear vision and that is to spread happiness in everybody's life, keeping this vision in mind, Salora has emerged as a diversified entity with interests in sourcing and procurement, manufacturing, supply chain management, distribution, marketing, retail and after-sales service.

Over the past three decades of enriched experience in electronics helps us in terms of serving the diversified needs of our customers in segments such as Consumer Electronics, Telecom, Information Technology and Lifestyle.

As far as Arya is concerned, we will be launching more products shortly with different screen sizes and specifications that will further push us ahead in the smartphone market.

Is the company also targeting other SAARC countries for its smartphone series?

Not at the moment. Our current focus is towards delivering unique smartphone experience to Indian customers.

What kind of challenges do you see in front of the success of your smartphone range in India? How do you plan to overcome these challenges?

It is a very competitive market with the global giants in the fray. And keeping this in mind, we have to continuously innovate and ensure great value for money with regards to all our product offerings. And we strongly believe in building consumer credibility by our product performance consistency.

Please share your manufacturing plans to produce smartphones in India?

We will look at manufacturing in the latter part of 2015.

What kind of growth are you expecting from the smartphone segment? 

Growth potential currently is exponential. We are currently focused on getting the basics right and the growth will surely come.

Today there is heavy ecommerce activity happening and also there is confusion on pricing between online and offline channel partners. How do you make sure that your products do not create confusion in the channel space?

We are looking at a different product strategy for both channels and this is the key to our long term success in this market.