India's nexGTv strengthens its regional content catalogue

nexGTv, India’s subscription-led video entertainment app, has announced its acquisition of three Bengali channels – Rupashi Bangla, Dhoom Music and News Time Bangla – from Brand Value and an Oriya movie channel, Alankar TV, from Odisha Television Ltd.

As a part of the initiative, nexGTv will now hold the worldwide digital rights to broadcast these channels for its users across the globe through its web and mobile platforms.

Ruposhi Bangla is a general entertainment channel with shows ranging from reality to socio-mythology, feature films to news updates and from comedy to drama. Dhoom Music is a dedicated channel for Bengali music, while News Time Bangla is a popular regional news channels that delivers news on current events and latest happenings in and around the West Bengal region.

Alankar TV, on the other hand, is a 24-hour Oriya movie channel from Odisha Television Network and is also the first movie genre-specific channel in Odisha. The acquisition of these channels by nexGTv underlines its commitment to deliver highly curated entertainment solutions to its users globally by augmenting its regional entertainment content library.

Speaking on the announcement, Abhesh Verma, CEO, nexGTv, said, “We, at nexGTv, enjoy a rich, diverse consumer base both within and outside the country. As such, our endeavour has always been to curate and deliver highly relevant and popular entertainment solutions to our viewership. We are confident that the latest addition will add greater value to the mobile viewing experience of our users by granting them access to even more regional content to satisfy their entertainment needs.”

nexGTv’s latest content acquisition will no doubt delight the expatriate population, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere.