Improving Synergies | Vodafone Idea Taps TCS to Enhance Customer Experience

The Decade-long Partnership with Tata Consultancy Services Extended for Another Five Years, to Focus on Improving Customer Acquisition and Realizing Synergies from the Vodafone-Idea Integration

Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, and Vodafone Idea Limited (VIL), India’s leading telecom service provider, have extended their decade-long strategic partnership for a further five years.

Vodafone Idea is adopting the latest technologies for customer experience enhancement, as it undertakes the world’s largest network integration in India.

It has been able to differentiate itself in a dynamic and intensely competitive market by acquiring scale, personalizing the customer experience and constantly innovating with newer, technology-led services targeting the B2B segment as well as the start-up ecosystem. TCS has been its technology partner in this journey, managing all of its customer-facing applications.

In the next leg of this partnership, TCS will leverage its deep contextual knowledge of Vodafone Idea’s business, its Location Independent Agile model and expertise in analytics and AI to further personalize the end-customer experience and improve customer acquisition. Additionally, TCS will work on bringing integration synergies in Vodafone’s and Idea’s systems to strengthen operational effectiveness and enable faster revenue realization.

"As the TCS-VIL partnership enters its 10th year of the engagement, we are pleased to extend our partnership with TCS and focus on bringing Value Addition through Automation and Digital Experience, thereby fueling sustained business growth,” said Hitesh TK, CIO, Vodafone Idea Ltd.

“We are delighted to continue our long-standing strategic relationship with VIL, which is a testament to our investments and commitment in supporting our customers’ transformational journeys. Our Business 4.0™ framework will help VIL leverage the power of digital technologies to strengthen their customer base, and streamline their operations to support continuous innovation,” said Ujjwal Mathur, Country Head, TCS India.