IDT To Focus on 'Monetization in Telecoms' at Mobile World Congress

IDT Corporation, a provider of international telecommunications and payment services, will unveil a suite of powerful, revenue generating services for app developers at the Mobile World Congress in Barcelona next week.

“App developers are hungry for services to help them monetize their user base. We understand their challenges and have developed and successfully proved in the marketplace a world class toolkit of monetization-focused products and services, featuring our patented MagicWords contextual content engine, which can provide an immediate revenue impact,” said Rob Lawson, COO of IDT Messaging. “Our toolkit is already generating over $250 million of revenue annually for our partners, which range from innovative start-ups to some of the largest companies in the word.”

MagicWords analyzes text messages and provides links to relevant content in a way that delights users: 95% of users say they like or love MagicWords.

"MagicWords provides search-like advertising opportunities for application providers. However, because messaging volume dwarfs search volume, messaging’s revenue potential is proportionally much larger," added Lawson.

In conjunction with MagicWords, IDT also offers group and person-to-person messaging for mobile and web applications. IDT Messaging includes IP and SMS capabilities, group messaging, stickers, video messaging, web access and voice notes to drive user engagement and retention.

The IDT toolkit also features international airtime top-up services (IATU) and international long distance calling. IATU allows consumers to top-up pre-paid phone accounts, instantly, in virtually every location worldwide and can be offered via a convenient API.

Lawson concluded, "With IDT’s international airtime top-up service, you can now offer your customers the ability to send phone credit directly to family and friends in their home country, knowing that it will arrive securely and instantly.”