Idea launches 4G services in Himachal Pradesh

Idea Cellular has launched its 4G services in Himachal Pradesh. Starting with the major towns of Baddi, Dharamshala and Shimla, the company will further expand services to cover Hamirpur, Kangra, Nalagarh, Palampur and Sundarnagar by Diwali.

Idea’s 4G services will cover 219 towns by the end of FY17.

Idea Cellular has recently acquired large quantum of spectrum to expand its wireless broadband footprint across the country, including Himachal. The company has also invested in setting up network infrastructure and laying and maintaining Optical Fibre Cable in the mountainous terrains of HP.

Idea has acquired spectrum in the 1800 and 2500 bands, which will be efficiently utilized for expansion of services in HP. With more than double the quantum of spectrum, Idea is geared up to boost its wireless broadband services in the region and provide its customers with seamless internet connectivity throughout the length and the breadth of the state.

Speaking at the 4G launch event in the city, Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, “Idea has successfully transitioned to become a pan-India wireless broadband service provider, readying our over 180 million customers for the Digital age. With nearly 900Mhz spectrum in both FDD and TDD bands, Idea is preparing itself to substantially improve customer’s Wireless Data experience and capture higher share of exponentially growing Mobile Data business.”

With the launch of 4G services in Himachal, the 8 lakh Idea customers in the state will be able to enjoy extraordinary internet experience across 219 towns within this financial year. Idea has also introduced a range 4G data packs starting Rs. 22, along with a wide portfolio of digital content for the customers’ infotainment needs. Idea has partnered with leading smartphone brands for attractive offers for its 4G customers.

According to Sudhir Pradhan, Chief Operating Officer - Punjab, J&K and HP, Idea Cellular, “Himachal Pradesh has the second highest tele-density in India and the demand for mobile data is consistently growing. To continue providing our customers with an enriching wireless broadband experience, we are now launching 4G services in HP offering a wide portfolio of Digital content such as Movies, Music, TV, Games, News, etc. We will continue to expand the services in the region at a rapid pace and will cover 219 towns & 2903 villages by the end of the current financial year.”

Idea is one of the leading players in Himachal Pradesh - one of the most scenic tourist destinations in India - serving over 8 lakh strong customer base with 2G and 3G services.