HTC's new Flagship - the HTC 10, Coming to India Soon

HTC has unveiled what it has been working on behind closed doors for the last 12 months, with the launch of its latest smartphone - the HTC 10.

With customer feedback an integral part of the development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.

"We are pleased to announce that global flagship HTC 10 is coming soon to India. Stay tuned for the announcement and the availability date," said, Faisal Siddiqui, President HTC South Asia.

Playing to the Power of 10 - symbolizing greatness and independence but also that the whole is greater than the sum of its parts - this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.

Designed to Perfection

Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.

Passionate about the small details, it’s not just the materials that come under scrutiny when we create a new handset. With the HTC 10, our design teams worked tirelessly to build a phone where the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.

World-class camera!

With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.

Best in sight, best in sound

But it’s not just the imaging that puts this smartphone at the top of its game - the HTC 10 combines vivid 4K video with the world’s first stereo 24-bitHi-Res audio recording, capturing 256 times more detail than standard recordings,across twice the frequency rangeand enabling you to bring to life your recorded content as if you were actually there in person.

Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, deliveringan all round audio performance that cannot be beaten.

Great audio deserves great earphones so we have made sure that our flagship phone comes with the best Hi-Res audio certified inbox earphones yet. Featuring an 8µm thin aerospace polymer diaphragm and 70% oversized drivers, the listener is treated to richer sound and twice the frequency range, enabling you to enjoy the best audio experience right from the get go.

Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and application management features.

This includes smart boost, which automatically optimises your memory, a game battery booster, which uses less battery during gameplay, and a new PowerBotics system, which auto detects and shuts down apps that use excessive power, improving battery life by 30% and delivering up to two days charge.

Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving.

The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management, so the battery can be charged by up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.

Controlled by You!

By reducing the number of duplicative and pre-loaded apps and bloatware, and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.

With HTC’s specially created new Freestyle Layout, you no longer have an on-screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.

The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.

Accessories and availability

To further streamline your experience, the HTC 10offers an all-new Ice View case with a semi-transparent and highly versatile single front-cover case. So when that next call or message comes in, or when you need to skip a track, or snap that perfect shot, you can do it without even opening your smartphone’s case. It’s simplicity, without sacrificing protection.

The HTC 10 will come in two variants with different Qualcomm Snapdragon processors to cater for different market needs. They will both offer the same design, audio, camera and display, with a similar software experience and battery life.