How can ISPs Upgrade Their Service?

Companies usually look for ways to increase their revenue and attract more attention from customers. They can grow their user bases or scale businesses by different approaches.

But in this article, we are going to talk about how Internet Service Providers can upgrade their services and move to another level. Our idea is to launch an ISP IPTV platform for video streaming. Let’s observe why this idea is profitable.

Why Should ISPs Launch Their IPTV Platforms?

#1 IPTV platform is available on multiple devices

IPTV solution providers offer applications for various devices, including Smart TVs and smartphones. People can use video streaming services on any device they want.

As you already offer them an internet connection service that they use on their device, you can also offer them to watch television programs or VOD content to watch on their gadgets.

With videos available on multiple platforms, people can watch content wherever they are. They can sit in a cafe or wait in line and enjoy their favorite videos. It means that content consumption will be high as people will have more opportunities to access your service.

#2 ISPs can create service bundles

Viewers tend to purchase service bundles as it is convenient for them. They appreciate this kind of service because it is more convenient to pay for several offerings at once and maybe get a discount than purchase services from different companies.

You can offer people several services in one bundle and provide them with a discount for obtaining not only an Internet connection but also an IPTV video streaming platform.

As you provide several services at a lower price, there are more chances that people will acquire that offering. They will probably be glad to obtain several services from one company.

#3 IPTV platform allows you to monetize content

IPTV platforms can deliver television content and VOD content. VOD or video-on-demand is content available at any time. Television programs usually have a schedule, while video-on-demand content is stored on servers and can be accessed whenever a user wants.

ISPs can offer both types of content on a platform.

VOD can be monetized with three common approaches so that you generate revenue by streaming videos:

• Advertising – you allow people to watch your videos for free. The revenue is generated by letting third-party companies run ads on your IPTV platform.
• Subscriptions – people purchase access to content once in a period of time (a month or a year) and get unlimited access to videos. They can cancel a subscription at any time or renew it at the end of the subscription period.
• Pay-per-view – viewers purchase only a video they want to watch. The rest of the content is inaccessible and requires additional payment.

Many services use a hybrid video monetization platform. It is a combination of several revenue-generating models described above. For example, they offer two types of content: videos available on a subscription basis and videos requiring an extra fee. Now, the combination of ad-based and subscription-based models is getting popular.

Final Thoughts

The primary goal of almost any business is to make revenue and increase it step-by-step. We think that creating an IPTV video streaming platform is a profitable idea for Internet Service Providers. Viewers will be glad to acquire a service bundle from one company. It is more convenient and less expensive.

Moreover, IPTV platforms have many features for monetizing content within IPTV solutions. ISPs will be able to use revenue-generating functionality as well as analytics features that will help optimize the service.