According to the survey released by Tefficient, Finland is the number one country in the world in the use of mobile data. The highest volume of data in Finland is being transferred over Elisa’s network, with the average Elisa customer using 6 GB of mobile data a month, corresponding to a two-hour HD movie.
According to a survey released by research company Tefficient at the end of January, Finland is the number one country in the world in the use of mobile data. On average, Finnish people use 4.3 GB of mobile data a month per person. Finland is followed by Sweden, South Korea and Japan. In Finland, the highest volume of data is being transferred over Elisa’s mobile network.
“Data volumes are continuously increasing in our network, with the average Elisa customer using 6 GB of mobile data a month. We should also keep in mind that we are talking about average use; many customers use double that amount, and the most active Internet users use dozens of gigabytes of data each month,” says Vesa-Pekka Nikula, executive vice president of Elisa’s Production.
The explosive increase in mobile data is the result of, among other things, the growing use of video services and the expansion of the high-speed 4G network. Other reasons include low-cost subscriptions; compared with the rest of the world, subscription prices in Finland are exceptionally low.
“Usually, operators price data according to usage. Elisa’s mobile data prices, allowing customers to use an unlimited amount of data, are exceptional on a global scale. Customers appreciate a system where, for example, they do not need to keep track of the volume of data needed to watch a video or find a nearby Wi-Fi network after they have reached their data limit,” Nikula says.
Elisa is continuously investing in the expansion and maintenance of its network in order to offer smoother connections to its customers. Elisa’s 4G network has the broadest coverage in Finland, reaching more than 98% of Finnish people. The network is still being expanded and its capacity is being increased because more and more capacity is needed for the increasing number of users and the growing volume of mobile data.