Ericsson Rearranges Business Structure to Enable Future Growth

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Telecomdrive Bureau
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Harmonizing its business efforts in order to better suit the current market dynamics, global telecom equipment maker Ericsson has announced major changes in the way its business is going to be structured.
As part of this introduction of new structure at Ericsson, Business unit Networks will be divided, creating two new units to support growth strategy. New business unit Radio will build on industry's most competitive radio portfolio to leverage leading position and New business unit Cloud & IP will look for opportunities with virtualization for the IP and core portfolio. Additionally, Johan Wibergh, Executive Vice President, will assume new role as Head of Segment Networks and remain a member of Ericsson's Executive Leadership Team.

Hans Vestberg, President and CEO of Ericsson, said, "The business logic and Ericsson's relative position is different in the two areas. Radio is the foundation of Ericsson's technology leadership and we are the undisputed market leader, same size as number two and three together. We are committed to maintain our leadership as the market evolves with 5G. In the cloud and IP space, which are vital for the evolution to 5G, we have made significant progress but are still a challenger. In a transforming market we will now intensify our work to capture opportunities in virtualization and cloud, building on our leading position in core networks."

The current business unit Networks has been successful in reinforcing Ericsson's leadership position in the market, increasing R&D effectiveness through common components and operational transformation resulting in quality and margin improvements. In order to maintain focus on efficiency and end-to-end approach for the full networks operations, a Segment Networks is established. The segment, which will comprise the two new business units, will work to ensure continued synergies in R&D, alignment of product portfolio as well as marketing across the segment. Johan Wibergh, currently head of business unit Networks, will assume the role as head of Segment Networks. He will remain a member of Ericsson's Executive Leadership Team.

Johan Wibergh said: "My six years at the helm of Networks have been exciting and now I am looking forward to support both BU's to a leading position continuing to secure that we capture synergies while also assuming a more corporate role. A top priority for me initially is to ensure that we keep momentum in current business while we make the transition."

The two new organizations are estimated to be effective on July 1, 2014 with the BU Management team and organizational structure in place. Complete transformation is expected to be finalized during the 3rd quarter 2014.

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