Digital India Week: BSNL, Celltick Unveil Cell Broadcast Service - 'BSNL Buzz'

Celltick, a global provider of mobile marketing solutions has launched ‘BSNL BUZZ’, a next generation cell broadcast service for BSNL (Bharat Sanchar Nigam Limited) Mobile, a leading Mobile Service Provider in India.

BSNL has launched this initiative, in line with the ongoing Digital India Week initiative.

With this partnership, Celltick will provide a fully managed high-value interactive service on the home screen for BSNL Mobile’s 77.2 million subscribers based on its patented LiveScreen platform.

With BSNL BUZZ, Celltick will provide a variety of interactive and easy to use services such as content, news, contests, subscription packs, coupons and advertising. The service will also deliver location-based information services in 7 languages - Hindi, English, Bengali, Tamil, Malayalam, Kannada and Telegu.

The service will allow BSNL Mobile to reach its consumers in a cost-effective, non-intrusive and friendly manner. The BSNL BUZZ app will be embedded in every BSNL Mobile sim card within the network enabling interactive cell broadcast.

BSNL BUZZ, has two distinct services enabled by cell broadcast - cell information and a LiveScreen based easy to use mobile marketing service. The cell information service provides a non-interactive messaging service to millions of BSNL users communicating BSNL service offerings, social awareness messaging and citizen alerts.

The Celltick LiveScreen based service is an interactive messaging service providing users an easy way to get content and services in local languages and script that is personalized to the users. The service is DND compliant and provides users with simple point and click navigation.

“We are delighted to partner with Celltick and introduce a mass market service that delivers content and services to the mobile home screen of our customers using a simple interactive medium. This partnership enable us to realize our vision of delivering high value, easy to access services and provide real and substantial benefits further enhancing the experience of BSNL Mobile’s subscribers”, said Anupam Shrivastava, Chairman & Managing Director, BSNL.

“We are excited that BSNL – India’s leading telecom operator has chosen to partner with us. We look forward to working with them and enabling them to execute against their vision in providing value to their customers. Our services based on LiveScreen have been extremely successful with consumers and we are glad to offer a tailored service for BSNL. We are confident that our vast experience and successful track record will ensure success to this partnership.” said Ronen Daniel, CEO, Celltick.

Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.