Data Innovation: Freedom Mobile Debuts 100 GB Big Binge Bonus in Canada

With this offer, Canadians can stream without fear of expensive overage charges with 100 GBs of bonus fast LTE data

Shaw Communications’ Freedom Mobile has launched Big Binge Bonus, an unprecedented limited-time offer that gives customers an astounding 100 GB of bonus fast LTE data in addition to their monthly data allotment. This bonus data can be used anytime — and it all comes at no additional cost.

“We’re continuing to find new and better ways to give consumers what they want, and that includes giving Canadians the freedom to binge their data usage without incurring expensive overage fees,” said Paul McAleese, President, Wireless, Shaw Communications.

“Canadians are watching more video content, streaming more music, and using more data on their mobile devices every day. Our Big Binge Bonus gives Freedom Mobile customers the data they need, free of charge, so they can enjoy unrestrained access to their favourite content.”

Freedom Mobile’s Big Binge Bonus is now available for new and existing customers when they sign up for a Big Gig plan starting at $60 per month with a new handset on a two-year term. Additional data from the 100 GB Big Binge Bonus is automatically applied once a customer exceeds their monthly allotment. Big Binge Bonus data never expires so long as customers remain with Freedom Mobile on an eligible rate plan.

“At Freedom Mobile, we do data differently,” McAleese said. “When we launched our Big Gig plans last year, we made wireless data affordable for all Canadians and demonstrated that they should expect better value from their wireless provider. Our Big Binge Bonus builds on that momentum and presents Canadians with an unrivalled way to do what they want on their devices without worry.”

Big Binge Bonus is yet another step Freedom Mobile has taken to change what Canadians should expect from their wireless provider. Since introducing its iconic Big Gig rate plans a year ago, Freedom Mobile has continued to make significant improvements to its network to enhance customers’ experiences, including launching Extended Range LTE to provide subscribers with farther-reaching coverage and enhanced indoor LTE reception, as well as the introduction of VoLTE on select Apple, Samsung, LG, Motorola, Sony, Alcatel, and Google devices.

The Big Binge Bonus will be prominent in Freedom Mobile’s holiday advertising, featuring Emmy-nominated Canadian actor Will Arnett, reminding Canadians that they shouldn’t feel trapped in an expensive wireless data plan.

While the holidays may be a time of excessive indulgence, consumers can switch to Freedom Mobile and binge their data whenever they want, guilt-free. The new campaign includes a mix of traditional radio, television and outdoor, along with digital video and banners and social advertising.